Understanding the potential of Mobile Advertising

To realize the potential of Mobile Advertising, one must understand a little bit about the mobile industry as a whole and where it is going. This is why you shouldn’t ignore the humble cell phone as a powerful marketing tool.

Television, radio and paper-based ads are still effective – nobody can argue with that. However, the potential that mobile holds to reach consumers are growing bigger and wider with each passing year.

People rely so heavily on their mobile phones that they expect more and more services and products to be made available via this channel. They don’t want hundreds of devices that function separately – they want everything streamlined on one thing. Plus they want to expand as little energy as possible to operate it. It is thus not so farfetched to say that cell phones are fast becoming the one device to rule them all

The time for sitting on the sidelines and watching other brands rake in the cash, are gone. It is time for your brand to get in on the action of Mobile Advertising.

Listen to your consumers. They crave mobile aggregation. They want to search, order and pay for your products in one swoop. They want your products and services at their fingertips.

Regardless of age, race, gender, income or nationality, consumers all over the world are turning their attention towards mobile. They use it for anything from purchasing concert tickets, subscribing to magazines or following the latest celebrity gossip.

Is your brand present? Is it shouting loud and clear: “here I am!” If your answer is no, why not?

Mobile Advertising is set to follow in the footsteps of its big brother – desktop advertising. Only it might outgrow its predecessor faster and become even bigger. Why? Because everybody owns a mobile phone – unlike a computer.

If you get into digital advertising right now, the same could happen for your brand. You will have a head start and be at an expert level while your competitors are still chasing their tails.

Get in touch with Integrat and we will get you started on the successful road of Mobile Advertising.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

Leave a comment

Loading Facebook Comments ...