by anton | Oct 29, 2014 |
Mobile games are not simply just for entertainment purposes, it is also an opportunity for brands to engage with their customers. Whether you put an ad in another company’s game or create your very own, it is now a powerful form of Mobile Advertising. What is the connection here? Say for instance you are a clothing retailer. You can develop a game where users need to match the appropriate pieces of clothing together (e.g. a floral top with the same floral skirt) and then score points based on their choices. When they achieve a certain score level, they can receive a discount voucher to use at your store. Just imagine: consumers are engaging with your brand in a way that is beneficial to you both. By using the clothes that are in season at your shop at that moment, you are engaging in Mobile Advertising without being “in your face.” You will be able to gain valuable insight into consumer behaviour and really get to know your customers. Which of your clothing pieces do they like more? How do they go about choosing their outfits? How much time and effort are they willing to put into their appearance? Consumers, on the other hand, can explore your products in a fun and engaging way. They will be able to see what you have to offer and how certain pieces will look together. All that is left for them to do is to visit your shop (or your online store) and purchase the clothing they are already in love with. And the cherry on top? Because the game is on their...
by anton | Oct 24, 2014 |
In our previous post, we talked about how mobile has evolved in such a way that it is now an integrated part of every person’s life. This opens the door for brands to reach even further and deeper with their Mobile Advertising. We use our phones as a: Media hub: streaming, watching and recording news and entertainment. Life coach: keeping track of our health and finances Shopping companion: searching for products and services as well as paying for it Personal assistant: enabling us to blend our professional and private lives into one Now, how does this impact a brand who wants to run a Mobile advertising campaign? People don’t discover or use content in the same way anymore. They share and consume music, news and topics at a rapid pace. A brand has to be with its consumers in the “now”, or it will become old news. People also love to view videos – include this in your ad you will see people spending more time on your website than before. Consumers want apps that empower them and make them more successful. They want to hear about shortcuts, tips and tricks to manage their lives more effectively. Thus, brands need to add value to their offerings. How you structure your content is now more important than ever – the days of only pasting the face of a pretty girl wearing your new lipstick is over. Your audience wants to know how it will benefit them to buy your cosmetics. Phones now play a role in every step of the shopping process. This provides more platforms for brands to showcase...
by anton | Oct 22, 2014 |
Mobile isn’t something new – it has been around for some time now and continues to evolve. Mobile Advertising might still be a foreign concept for many brands, but you can use it to really hit home with your target market. Here is why. Mobile is the consumer’s new best friend. From a constant companion to a spiritual advisor, it allows people to socialize, live in the moment and have almost anything at their fingertips. It empowers people and let them do things that were previously only reserved for desktop computers or landline phones. There has been significant growth in four particular areas, according to a Mobile Research Whitepaper from SAY. They are: Media hub, life coach, shopping companion and personal assistant. This growth, naturally, opens up the way for brands to Advertise on Mobile. Media Hub: mobile is replacing traditional media for things like news and entertainment. 57% of people stream music on their phones and 63% watch or post a video on their handheld device. One in three people get the majority of their news on their phone. Partnering up with a media app for your ad campaign might just be a great idea. Life consultant: People use their phones to improve their lives with apps that can track their fitness, keep meeting notes or calculate their finances. If you can work around Mobile Advertisements promoting goal setting or creating awareness, you could have a winning combo. Shopping friend: Mobile enables consumers to browse for products/ services, read reviews, place an order, pay for their goods and even track their parcels. 53% of users between the ages...
by anton | Oct 20, 2014 |
If own a delivery company, or your business provides this as an added service, your main concern is getting the package to a customer in a timely fashion. Did you know that a SMS Platform won’t only help the process to go down smoothly, but it will even save you money at the same time? You probably know this scenario all too well: you arrive at the location indicated by the customer, only to find that the person isn’t there or you received an address that is totally wrong. A back-and-fort battle ensues between you and the customer. You try to deliver the package a few more times but something goes wrong every time. Frustration starts to build as you watch your petrol costs grow and count the hours wasted. If only you had a SMS platform! People usually have their mobile phones on their person. If they leave their location, their phone goes with them. SMS connects you with them instantly and it is much cheaper than calling. Also, should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. Use texting to: Let the customer know that their parcel is ready for delivery Confirm the delivery address and time Tell the customer that you are on your way to the location Inform them should anything go wrong – e.g. you are stuck in traffic Report back afterwards to confirm delivery or non-delivery Ask if the customer was satisfied with your service Can you imagine how impressed consumers will be with such attention to detail?...
by anton | Oct 17, 2014 |
From mundane text message to interactive images that explode like fireworks onto your phone’s screen – Mobile Advertisements come in different formats, each with their own pros and cons. How do you know which will work best for your brand? Mobile Search Ads The small size of the mobile screen will work in your favour if your ad is ranked number one or two on the page. The user will see those ads first and might not be bothered to scroll down and look at the rest. The only problem is, you have to be in those top positions. That means bidding on the right keywords for your brand. It will help if you include the location of your business in the keywords as well as in the copy of your ads – you will get less irrelevant clicks this way. These ads work well if you advertise locally and they have the potential to acquire a high amount of traffic. It could however get a bit expensive if you try to compete for keywords against larger companies. Mobile Display Ads In this case, the size of the mobile screen will work against you. Users might have trouble viewing the text in your ad if your Mobile Advertisement is too small. This begs the question if the click-results will be worth what you pay for. On the plus side: it is a better fit if you have a limited budget because it can be much cheaper than search ads. And you can make it much more visually appealing than just plain text. Mobile In-App Ads Placing an ad inside...
