by anton | Apr 29, 2014 |
Mobile Billing (in the form of Direct Operator Billing) was first used for buying ringtones and wallpapers, but have since evolved into much more. Thanks to the rise of smartphones, it has become a convenient way for developers to monetize their apps, and a powerful tool for mobile operators to grab a piece of the “app economy” that’s estimated to be worth 25 billion dollars. Here is some interesting information gathered and presented by mobilepaymentstoday.com in association with Amdocs. 1. Direct Operator Billing (DOB) is also referred the most popular mobile payment in use today, even though all the hype is centred around cloud-based wallets. 3. More people in the U.S have mobile phones (6.8 billion) than bank accounts (3.5 billion) and credit cards (2.15 billion). 4. Credit card conversions are five times less than that of DOB with regards to mobile applications. It is estimated that users will spend around 11 billion dollars in 2016 on apps via DOB alone. 2012 will see it rise to 13 billion dollars. 5. Direct Operator Billing is most commonly used for digital goods, but holds the potential to support a diverse range of uses. 6. Despite its popularity, iTunes doesn’t offer DOB options in their market yet. Blackberry, Nokia and Google Play have all grabbed the opportunity to present this option to their customers. How can operators/ carriers take Mobile Billing to the next level? • Leverage existing billing relationships with consumers. • Work with leading app stores. • Leverage big data • Increase caps on available purchase price points • Move from premium SMS to Direct Operator Billing • Work...
by anton | Apr 23, 2014 |
Wholesale SMS holds a variety of different benefits for the small business owner as well as the corporate giant. It compliments traditional media and marketing nicely, but in some instances, it can overshadow them. How many times has this happened to you? You are sitting in a waiting room leaving through a magazine when you see an advert you really like. You can’t take the magazine with you because it’s not your property. While driving in your car you a lively advert on the radio catches your ear. You aren’t going to pull to over to take the details down, so you have to wait until you hear the advert again. At home, you are distracted by the kids or busy cooking. You spot an interesting ad on TV, but by the time you grab a pen and paper, the advert is long gone. Wholesale SMS can solve these problems! How? Easier conversions Sending marketing material to consumers’ phones, can help your message to torpedo through the clutter of everyday traditional marketing methods. It is so much easier for a mobile user to reply on a text message than to phone or email you after they heard/ saw your advert somewhere else. Remember that people are lazy beings, so the easier you make it for them, the more conversions you will get. Better tracking and measurements Text message marketing allows you to use different keywords to track keep track of your advertisements. You can effectively measure which ads worked for your target market, and which ads they found unappealing. You don’t even have to ask “how did you hear...
by anton | Apr 11, 2014 |
Last year saw the U.S shifting their focus away from Premium SMS (PSMS) and towards to Direct Operator Mobile Billing (DOB) as an easy form of mobile payment. What spark the change, and what is the difference between the two? According to reports, some U.S operators have entered into an agreement to stop billing customers for Premium SMS messages that they send and receive. The move was forced by the persistent problem of “cramming”: unauthorized billing for third-party services that were forced onto customers’ bills. Bango has lead the charge by starting an awareness campaign about the bad practices (from some operators) that have turned Premium SMS billing into a nightmare. They found that this form of billing relies on SMS delivery reports, but that the messages are often delayed. Sometimes these responses can take minutes or hours. This frequently leads to consumers being told that there’s a failure and that no charge has been taken — only to find that they were charged after the “waiting window.” Direct Operator their needs best. What can Integrat offer you? Why not get in contact with us and we will tell you all about our state of the art mobile products and...
by anton | Dec 27, 2013 |
Although the popularity of Mobile Billing is slowly spreading throughout the world, users will continue to compare the advantages versus the disadvantages of this new payment method. Will you give wireless transactions the thumbs up or the thumbs down? Advantages Speed: no need to punch in your credit card details or fumble around for cash in your wallet. It is a very fast way to pay for the goodies you want. Convenience: what could be more convenient than using your mobile device, which never leaves your sight anyway, to make a purchase? Forgot your credit card at home? Who cares! Pay for services and products on the go – anytime, anywhere. Easy to use: the process of Mobile Billing is simple. No need to over think anything. Access to services: in countries where a lot of people don’t have bank accounts or credit cards, wireless billing provides an excellent way to gain access to services previously denied. Disadvantages Security concerns: as with any payment or billing method, it is not without its security risks. However, in all fairness, one should delve a little deeper into the process as well as consumer behavior to get a clear picture of this. Some users are concerned for example that banks may have full access to your phone bills and buying patterns. What can banks do with this information? They aren’t less, or more, secure than any other purchasing method. Overspending: because of all the advantages of wireless billing, it does raise the concern of users making unnecessary purchases and getting into financial trouble. Mobile Billing is changing the way people shop. It...
by anton | Dec 23, 2013 |
According to a recent study by Juniper, it is estimated that the amount of mobile gamblers will rise to 164 million by 2018. Is this possible, and can Mobile Billing aid a mobile revolution in this regard? Let’s have a look at the study first. The report says that the 164 million tablet owners will engage in any of these activities on their device: placing a bet, visiting a mobile casino or buying a lottery ticket. This indicates an increase in mobile gamblers by 100 million users is a love match that will produce many participants and fans. Maybe even the estimated 164...
