Dating sites realizing the potential of Direct Operator Billing

Direct Operator Billing (DOB) isn’t only suited for retail or online stores. Even dating sites have now begun to realize that this payment method is a match made in heaven.

How did this happen?

Virtual payments allow for privacy and anonymity – much like the features users would want from a dating site as well. There is no need to reveal sensitive info like your credit card information if you can pay for membership fees with your phone.

If you are accessing the dating site via your handheld device, it makes even more sense to pay your bill from there. After all, most people own a phone, but not everyone owns a credit card. And not all users are willing to go through the trouble of obtaining a credit card just to use it for a dating site. Giving subscribers an array of payment options will always prove favourable to a service provider. Plus, it allows you to tap into a broader market, which means more revenue for the business owner.

Direct Operator Billing is also hassle-free. It is speedy and convenient with no forms to fill out. Users can pay (for example) by sending an SMS or clicking on a link and the transaction is completed in a flash. A quick purchase solution for small transaction!

Did you know?

  • It is expected that DOB payments will push mobile transactions to about 4 billion dollars globally in 2014.
  • The Mobile Commerce market is expected to grow by 300% in five years. That is from 11.6 billion dollars in 2014 to 467.3 billion in 2019. This is due to the increase of mobile devices such as smartphones and tablets.
  • It is said that the introduction of the Apple iPhone in 2007 is what really sparked people’s interest in Direct Operator Billing.

If you are interested in providing your customers with DOB as a payment option, you have come to the right place. Integrat offers Mobile Billing products that will suit your pocket and the needs of your target market. Make a date with us and we will gladly tell you all about it!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

Leave a comment

Loading Facebook Comments ...