What is hot on the Mobile Development scene?

by | Feb 10, 2014 |

According to a report on venturebeat.com, Facebook is creating a Mobile Development buzz while other web architecture is fading into the background. But what does this mean? In a survey of around 6,700 developers, Appcelerator found that 66 percent of developers points ahead of Twitter, the No. 2 choice. Three major changes led to Facebook’s newfound popularity among devs. Appcelerator told Venturebeat.com that the company abandoned its HTML5-powered app for faster native apps on iPhone and Android; optimized its mobile APIs to make it easier to connect with its social graph; and offered up extensive mobile analytics by snapping up Onavo. In the survey, 34.7 percent of mobile developers said that legacy web infrastructure SOAP (Simple Access Protocol) and XML data formats were of little interest to them. This might be because they were built for desktop computers which are always on and have a steady broadband connection – unlike mobile devices. Similarly, developer interest in HTML5 has been on a steady decline for over a year. While HTML5 would allow developers to build apps that could be easily deployed across multiple platforms, it still offers a noticeably less polished app experience compared to native development. Around 60 percent of developers surveyed said they were interested in using HTML5 in their apps, down from a high of 73 percent in mid-2012. Appcelerator found that devs now view Javascript as the most important programming language for mobile development. 47.2 percent of devs ranked Javascript their No. 1 language, while Java and Objective C trailed with 23 percent and 20 percent, respectively. For the average Joe on the street these findings...

The 101 of Mobile Development

by | Feb 7, 2014 |

Mobile devices are still a little behind on certain technological aspects in comparison with their desktop computer counterparts. This is why Mobile Development is such an important part of moving the mobile scene forward. What is mobile development? Well, it is a very broad term to describe the development of anything related to mobile phones and the use thereof – applications, tools, testing, programming, deployment etc. People use their cell phones for more than just making a call or sending a text. They want to surf the net, play games, do financial transactions and download songs as if they are using a laptop or computer. The problem is that the web was originally intended for computers, not mobile devices. If a website isn’t mobile friendly, a cell phone user has a hard time navigating through all the intricate parts. It is believed that the modern phone only has 1/3 to 1/2 of the computing resources of a low end desktop computer. During Mobile Development a lot of factors come into play – not only the issue of internet compatibility. Connectivity is a problem that mobile users often have to deal with, especially in rural areas or where there isn’t a sufficient number of cell phone towers. While computer-based internet rarely experience signal problems, the same can’t be said of a cell phone. This can interrupt service and lead to a bad user experience. But, the biggest issue that developers face is that of the ever changing mobile environment. Every time a new type of phone hits the market or changes are made to web operation, the mobile internet has...

How can I use USSD Push in my company?

by | Feb 5, 2014 |

Unstructured Supplementary Services Data can be divided into USSD Push and Pull. Both have advantages for a business that is looking towards something “different” when it comes to marketing and client services. You can use USSD Push for a variety of things. For example: Banking / Secure Account Management Surveys and Interaction Direct marketing campaigns and offers Application updates Scheduled reminders and alerts Unstructured Supplementary Services Data is especially valued in the financial sector. It allows your clients to receive one-time pins that they can’t save to their inbox, thus providing them with the security that their pin can’t be stolen. A client can also receive request a literally pops onto the receiver’s screen. Integrat offers v as one of our many mobile products and services. Find out more by giving us a call right...

How can USSD benefit my company?

by | Feb 3, 2014 |

USSD (Unstructured Supplementary Service Data) can benefit your company in numerous ways – specifically when it comes to marketing and client services. Here is a rather than an automated voice system, Unstructured Supplementary Service Data is most definitely the answer. 7. Clients don’t have to pay to use it, and doesn’t cost a business much to implement and run USSD messages either. 8. More interactive than compared to SMS. It is almost like “talking” to a person on the other end of the line because you can exchange data more rapidly. One of the reasons for this is because the interactive navigation allows for faster two-ways messaging services and navigation. 9. Convenience at the client’s fingertips – it is simple and easy to use. 10. No internet connection is required. 11. USSD supports menu based applications, allowing more user interaction. Integrat offers USSD as one of our mobile products. If you want to take your company to new heights with the best in mobile communication, get in contact with us right...

How to keep your Bulk SMS messages short and sweet

by | Jan 29, 2014 |

Using Bulk SMS for your marketing messages is very beneficial for creating brand awareness and sales. The problem is: you only have 160 characters. How do you construct a compelling text with the limitation you have? Ask any marketer and they will tell you the more appealing you can make your services and products sound, the greater the chance of generating revenue and pleasing your customers. And to accomplish this, you need to give consumers enough info to pique their curiosity. This can be frustrating for marketers when using texting as a communication tool, because they have a lot to say, but only 160 characters to do it with. Thus, how can you get an impactful message across when using Bulk SMS? Stick to the goal You can’t put everything about your business in every message. Decide what the goal of the message is (selling a product, directing customers to your Facebook) and stick to it. Only say what needs to be said and keep it straight to the point. If your goal is to get more Facebook fans, leave the phone number and address of your business for a completely different SMS. Revise, revise and revise some more Do you really need of all the words in your message? What can you leave out? Are there synonyms for some of the words that are shorter than the original? Read the messages over as many times as you can and cut the fat until you are only left with a juicy bone. You will be tempted to use abbreviations not in the English language, but giving in to “text...