The latest about Direct Mobile Billing versus Premium SMS

by | Apr 11, 2014 |

Last year saw the U.S shifting their focus away from Premium SMS (PSMS) and towards to Direct Operator Mobile Billing (DOB) as an easy form of mobile payment. What spark the change, and what is the difference between the two? According to reports, some U.S operators have entered into an agreement to stop billing customers for Premium SMS messages that they send and receive. The move was forced by the persistent problem of “cramming”: unauthorized billing for third-party services that were forced onto customers’ bills. Bango has lead the charge by starting an awareness campaign about the bad practices (from some operators) that have turned Premium SMS billing into a nightmare. They found that this form of billing relies on SMS delivery reports, but that the messages are often delayed. Sometimes these responses can take minutes or hours. This frequently leads to consumers being told that there’s a failure and that no charge has been taken — only to find that they were charged after the “waiting window.” Direct Operator their needs best. What can Integrat offer you? Why not get in contact with us and we will tell you all about our state of the art mobile products and...

Why choosing a SMS Gateway provider can be difficult

by | Apr 9, 2014 |

When it comes to choosing a good SMS Gateway Provider today, you will be spoilt for choice. But not all of these providers have the knowledge and experience to make your campaigns successful. SMS marketing is no longer a rarity. All over the world companies, both big and small, are making use of texting and MMS messages to reach consumers. Naturally, this provides an amazing opportunity for providers to start their own companies that offer these services to business owners. Basically, these guys are shooting up like mushrooms to fill the gap in the industry. This makes it difficult for a business to choose a good SMS Gateway Provider, because let’s face it, it is easy to get tricked if you don’t have any knowledge about the subject yourself. It makes companies vulnerable to providers who are trying to out-promise one another with excellent service and very cheap prices. That is why it is very important for business owners to do a little research and shop around before they commit to a provider. What should you look for in a SMS Gateway Provider? Reasonable prices: always available and willing to help you at a moment’s notice. Easy to use: you want it to be easy for your staff to access and use the programmes/ software provided by the SMS Gateway Provider. Want to know more? Then give Integrat a shout; we are standing by to take your...

Wholesale SMS: a cheap way to get your message across

by | Apr 7, 2014 |

Do you own a small to medium sized business and are looking for a cheap marketing tool? Then Wholesale SMS from Integrat will fit perfectly into your company’s budget. Owners of smaller businesses always have to think twice about their spending; unlike larger corporations that have the means to splurge loads of money on elaborate marketing campaigns. For most mid-sized companies, advertisements on television (or having their own billboard) is just a dream. Luckily there are several low cost ways to advertise. The tool with the most reach and effectiveness is definitely Wholesale SMS. Did you know that mobile marketing is increasing in popularity? So much so that mobilemarketingwatch.com reckons that more U.K users are opting in for retail text messages. “More than 7 million people in the United Kingdom may opt-in to retail messaging on their mobile devices by 2015, marking growth of 38% over today.” Don’t type your marketing texts on your phone and then send it out one-by-one to every customer on your contact list. Not only does it take forever, but you run the risk of skipping a few numbers and not reaching all of your clients in the end. Wholesale SMS allows all to receive your message at the same time – and at a fraction of the price of an ordinary SMS. What is not to like about saving money and effort? Also, sending text in bulk has many other advantages as well. It is direct: consumers will read their text message long before they read their emails. It is trackable: you can see if the intended recipient received it or not. It...

What is premium SMS billing?

by | Apr 4, 2014 |

Premium SMS billing is a relatively new and popular form of charging consumers for products and services. But what exactly is it and how does it work? Let’s start with an explanation about short codes. Generally you send consumers a short code via text that they can use to participate in marketing campaigns or to pay for goods. These short codes get in touch with Integrat right now – we are just an email or phone call...

How to construct the content of your Bulk SMS

by | Apr 2, 2014 |

Nothing is more important in a Bulk SMS marketing campaign than the content of your messages. If your content isn’t appealing, your customers will delete your text right away. How can you get recipients to stop, read and take action? Don’t rush it Never write a last minute text, send it to your customers and hold thumbs for the best. Think carefully about what you want to say and take your time with it. Your message needs to have meaning and value and create an impact. Nothing screams “unprofessional” like a sloppy text filled with spelling and grammar mistakes. Say what you mean and mean what you say Don’t send vague Bulk SMS messages. Provide a clear call to action and tell customers exactly what you have to offer/ want them to do with the info. Don’t use text messages do business with you at all. But if you keep harassing them with irrelevant Bulk SMS messages, you will surely lose their support forever. Don’t leave the “stop” option out because you are afraid to lose your SMS base – you will only end up damaging your brand if you...