How to construct the content of your Bulk SMS

Nothing is more important in a Bulk SMS marketing campaign than the content of your messages. If your content isn’t appealing, your customers will delete your text right away. How can you get recipients to stop, read and take action?

Don’t rush it

Never write a last minute text, send it to your customers and hold thumbs for the best. Think carefully about what you want to say and take your time with it. Your message needs to have meaning and value and create an impact. Nothing screams “unprofessional” like a sloppy text filled with spelling and grammar mistakes.

Say what you mean and mean what you say

Don’t send vague Bulk SMS messages. Provide a clear call to action and tell customers exactly what you have to offer/ want them to do with the info. Don’t use text messages do business with you at all. But if you keep harassing them with irrelevant Bulk SMS messages, you will surely lose their support forever. Don’t leave the “stop” option out because you are afraid to lose your SMS base – you will only end up damaging your brand if you do.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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