by anton | Apr 30, 2014 |
You have worked hard on your mobile marketing campaigns only to find that a great number of your customers replied “Stop” to your SMS messages. Argh! How frustrating! Where did you go wrong? It doesn’t matter if you are a beginner or you have been running a business for a long time – rejection is never a good feeling. Neither is presenting the number of opt-outs to your boss if you are the marketing manager. Evaluate your messages and take note of the following. 1. Nobody likes Spam Bombarding people with messages is a fool proof way to lose customers fast. Consumers don’t want to hear from you three times a day or at 02:00 am in the morning. It is best to do your research beforehand and to determine things like: • Is mobile a suitable medium for my particular target market? • How many times a week do my customers want to hear from me? Usually once will suffice. • When is a convenient time for them to receive my messages? 2. Irrelevant messages leads to “Stop” SMS responses Only send mobile marketing material your customers’ way when you actually have something to say – don’t send messages “just because.” If your content is inappropriate, incorrect, unrelated or too lengthy your customers will get irritated and quickly unsubscribe. 3. Your customers didn’t knowingly subscribe to marketing messages Nothing gets a consumer’s blood boiling like receiving unsolicited mobile marketing. Remember, a cell phone is still part of your customer’s personal space and no one likes it when their privacy gets invaded. If you have tricked your customers into...
by anton | Apr 29, 2014 |
Mobile Billing (in the form of Direct Operator Billing) was first used for buying ringtones and wallpapers, but have since evolved into much more. Thanks to the rise of smartphones, it has become a convenient way for developers to monetize their apps, and a powerful tool for mobile operators to grab a piece of the “app economy” that’s estimated to be worth 25 billion dollars. Here is some interesting information gathered and presented by mobilepaymentstoday.com in association with Amdocs. 1. Direct Operator Billing (DOB) is also referred the most popular mobile payment in use today, even though all the hype is centred around cloud-based wallets. 3. More people in the U.S have mobile phones (6.8 billion) than bank accounts (3.5 billion) and credit cards (2.15 billion). 4. Credit card conversions are five times less than that of DOB with regards to mobile applications. It is estimated that users will spend around 11 billion dollars in 2016 on apps via DOB alone. 2012 will see it rise to 13 billion dollars. 5. Direct Operator Billing is most commonly used for digital goods, but holds the potential to support a diverse range of uses. 6. Despite its popularity, iTunes doesn’t offer DOB options in their market yet. Blackberry, Nokia and Google Play have all grabbed the opportunity to present this option to their customers. How can operators/ carriers take Mobile Billing to the next level? • Leverage existing billing relationships with consumers. • Work with leading app stores. • Leverage big data • Increase caps on available purchase price points • Move from premium SMS to Direct Operator Billing • Work...
