by anton | May 16, 2014 |
Airtime vouchers will give you the opportunity to build relationships with your customers, provide insight it comes to your customers – no matter their age, gender or income. Airtime vouchers will add value to their lives in a way that is creative, fun or informative. You can actively keep track of the redemption of your vouchers. This won’t only provide insight into consumer behaviour, but also improve the quality of your efforts because you will be able to identify every marketing effort’s return on investment. Blockbuster UK has adopted the mobile voucher redemption solution across all its 630 stores. In the words Bryn Owen, Head of Marketing for Blockbuster UK, it makes better business sense to use mobile phones as the medium to issue promotional vouchers, rather than the paper alternative. “Since launching the customer loyalty scheme we have seen over 250,000 vouchers redeemed, providing us with a vast amount of data that is used effectively to target our customers with offers that will be specifically interesting and useful to the individual.” Airtime vouchers are clearly the next big...
by anton | May 14, 2014 |
You don’t have to choose between doing SMS marketing and having a website. In fact, you should combine the two to create a powerful presence for your brand. Mobile websites are cost-effective to build and maintain. They work on most phones so you don’t have to build a different version for iPhones, Smartphones, Blackberry etc. Text message marketing is great for the same reasons as well – plus everyone knows how to send and receive texts and it is a form of direct marketing. But combine the two and you can have the best of both worlds. Use a mobile web site to gather more info from your SMS marketing database. Thus, instead of the customer only sending you a shortcode and their phone number, direct them to an online application form they can fill out to provide you with quality data for your marketing purposes. Use your mobile website to enhance your mobile marketing. A text might be limited to 160 characters, but you can provide a link in your text to your mobile webpage. This way you can provide your customers with info on your mobile website that would otherwise be too much or too big to send. For example images, registration pages, schedules etc. Your SMS marketing can lure and introduce customers to your mobile website. Because a mobile site is often a skinnier version of your company’s site, it might not generate as much traffic as the latter. Text campaigns can be handy to create awareness. Remember that the way to a customer’s heart is through incentives, so don’t forget to make the visit to...
by anton | May 13, 2014 |
EBB is an acronym for Event Based Billing. In a nutshell, it implies that the subscriber only gets billed per event instead of per minute or for line usage. A simple example would be paying R20 to download the song of your choice. Thus, instead of paying R200 per month to be a member an application, regardless if you download anything or not, you only pay every time you download a song. This offers flexibility to users who only want to use a service or product once, but doesn’t want to commit to the seller in the long term. You might think that businesses in general would say no to short term clients. After all, loyal customers are give them quality service or unique products. By providing a customer with the option of EBB billing, you get a foot in the door for a potential future relationship. Consumers crave flexibility, especially when it comes to finance. One of the most successful ways of getting a competitive advantage in any market is to offer an array of choices that will suit individuals’ needs. And no, traditional billing systems don’t necessarily offer consumers enough options. Give your customers more than they bargained for. Event Based Billing solutions from Integrat can help you to lure sceptic or potential clients and turn them into loyal believers. Get in touch with us right now – we are here to fulfil all your mobile...
by anton | May 12, 2014 |
Have you ever requested a service or entered into a competition by sending a text to a special shortened number? Then you have made use of a SMS shortcode. But what exactly is originally gained popularity due to television shows that allowed viewers to vote for their favourite singer/ contestant or to make a donation. It quickly caught on in other industries as companies realised that it is a cheap, speedy, reactive and productive way to target consumers. Generally, businesses can get access to dedicated or shared short codes. Every code can also have a specific set of keywords assigned to it. Dedicated codes imply that the particular business has ownership over all keywords associated with the short code number. With a shared short code all people/businesses using the same short code are given their own keyword. The keyword is what differentiates each user of the short code and determines who will receive messages sent to the short number. According to smsshortcode.com, very few businesses own their own dedicated short code due to the requirements, time, and expense it takes to provision one. “In most cases a mobile marketing provider will own the dedicated short code and sell packages that include use of the short code, a keyword, and a specified number of messages.” Once a company obtains one of these codes, they can invite consumers to send SMS as well as MMS messages to the specified number. The message could look something like this: “Text the word ‘hamper’ to 12345 and you could win one of our Easter Hamper giveaways.” The company receives the messages along with the...
