Why you should combine your SMS marketing with a mobile website

You don’t have to choose between doing SMS marketing and having a website. In fact, you should combine the two to create a powerful presence for your brand.

Mobile websites are cost-effective to build and maintain. They work on most phones so you don’t have to build a different version for iPhones, Smartphones, Blackberry etc. Text message marketing is great for the same reasons as well – plus everyone knows how to send and receive texts and it is a form of direct marketing. But combine the two and you can have the best of both worlds.

Use a mobile web site to gather more info from your SMS marketing database. Thus, instead of the customer only sending you a shortcode and their phone number, direct them to an online application form they can fill out to provide you with quality data for your marketing purposes.

Use your mobile website to enhance your mobile marketing. A text might be limited to 160 characters, but you can provide a link in your text to your mobile webpage. This way you can provide your customers with info on your mobile website that would otherwise be too much or too big to send. For example images, registration pages, schedules etc.

Your SMS marketing can lure and introduce customers to your mobile website. Because a mobile site is often a skinnier version of your company’s site, it might not generate as much traffic as the latter. Text campaigns can be handy to create awareness.

Remember that the way to a customer’s heart is through incentives, so don’t forget to make the visit to your mobile website worth the customer’s while. You can also use text campaigns to add value to your mobile website by providing the bulk of the info (e.g. info about a product) on your site while only giving a teaser with a link in your SMS.

When it comes to your marketing, don’t be a one-trick pony. Combine different communication tools and make an impact on consumers that will be hard to forget.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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