by anton | Sep 29, 2014 |
As with anything in life, people will always have their own opinions on what works and what doesn’t. Some of these opinions are based on fact while others are simply untrue. Let’s debunk a few myths about Mobile Advertising! Myth 1: A business should choose between either Mobile Advertising or desktop advertising, and the latter usually wins. Fact: This myth doesn’t take into account that more people own mobile phones than desktop computers. Or that, in fact, a lot of people own both. If you have to choose between the two, remember it’s the needs of your target market that counts. Which device do they use most? Myth 2: Static banner ads pack less punch than rich media ads. Fact: Don’t confuse engagement and conversions. While rich media is more engaging, it doesn’t mean it is a more powerful customer converter. Myth 3: Advertising on the mobile web is only about traffic Fact: The success of your mobile campaign should rather be determined by the number of customers gained than the number of internet views you received. Don’t get too hung up on stats – quality over quantity! Myth 4: A company doesn’t need a mobile website – a regular one will do. Fact: Regrettably not. A website that isn’t optimised for mobile, won’t display correctly on a mobile handset. Remember: a phone’s screen is much smaller in comparison to that of a laptop or a desktop computer. Myth 5: Consumers don’t care about Mobile Ads Fact: Mobile ads are actually a bit more “in your face” than desktop ads – thanks to the size of the phone’s screen....
by anton | Sep 22, 2014 |
Do you want to make sure you get your money’s worth from your Mobile Advertising campaigns? We can give you 4 tips to put you on the right track! Decide what you want from your ad partner First you should decide if you want to do your campaigns on your own or team up with an advertising partner. If this is a completely new ball game for you, it would be wise to get expert help and advice. Companies that offer advertising services don’t all operate the same way. Some might offer to do everything for you from A to Z, while others have a self-service approach that will require you to be more hands-on. To incentivise or not? Are you going to reward customers for interacting with your mobile advertisement or not? (In other words, offering users a reward for their participation.) This isn’t a “must”, but it will help to drive traffic. On the other hand, you might get users who interact with your ad just to get a reward, but who have no intentions of becoming a customer. If your budget is tight, this could be a very important decision. Choose the right payment model There are different price structures for mobile ads. You can pay per click, per impression, per install etc. Your marketing goals (and product) will determine which method is better suited for you. For example: if you offer a mobile app, you rather want to pay every time a user downloads your app instead of paying every time someone simply clicks on the app. Don’t start your target market too small Why? If...
by anton | Sep 19, 2014 |
Mobile usage is on the rise, as is mobile payments and shopping. But what if you don’t have the type of product or service that is fit for e-commerce? Does this leave you “out of the game” so to speak? Not at all. You can still attract customers to your bricks-and-mortar shop with Location Based marketing. Most smartphones have geo-location technology that allows the user to know the geographic location of his/ her phone. While it doesn’t necessarily give an on-the-dot pinpoint of where the user is, it is still pretty accurate. Marketers are using this geo-technology to do Location Based Marketing. In other words, if they know the geographic location of the customer, they can time their marketing messages to reach customers at the ideal moment. If your customer is in the vicinity of your shop, you can send him a message about your current specials. The power of this marketing method lies in the fact that you are basically giving the customer a reason to enter your shop. You can either use Location Based marketing to play defence or offense. E.g. target consumers in your own vicinity or “hijack” customers in your competitor’s vicinity. It can also provide insight into consumer behaviour – for example what time of the day/ on which days your customers are doing their shopping – that will lead to highly targeted marketing campaigns. How do companies know where to “draw the line”? This is what is called geo-fencing. You can define a geographic region – big or small – that you want to target with your marketing. This type of marketing is...
by anton | Sep 17, 2014 |
What can you do with SMS Shortcodes? Pretty much anything! Let’s take a look at five practical uses that are suitable for just about any type of business. Competitions Who wants to fill out a competition form by hand and then drop it into a box that looks suspiciously like the handiwork of pre-schooler? It might work at an informal event, but it is definitely not suited for a professional business. Entering a competition via mobile simply makes your company look more legit. Making donations If you are hosting a charity event or taking donations for a worthy cause, you want to make it as easy as possible for participants to commit. SMS Shortcodes can make this an instant process. After all, you want people to commit on the spot while they are “feeling” your message – not later when they are at home and have forgotten all about it. Getting information Customers don’t want to jump through hoops to get the answer to a simple question. Let them text their questions using a Shortcode. This will give the consultant ample time to get a satisfying answer for the customer and then text or phone them back. Less time wasted, more efficient customer service! This can also work for recruiting new clients. Instead of calling them up and intruding on their privacy, you can simply text to ask if they are interested and they can reply back using your shortcode. Less money wasted! Instant feedback Conducting marketing surveys can be quite the chore – not only for the marketer, but the customer as well. Consumers don’t want to answer...
