Bulk SMS marketing ideas for nightclubs

by | Oct 13, 2014 |

Nightclubs have a lot of things going for them when it comes to Bulk SMS Marketing: party goers always have their phones on them and they usually travel in groups. How can you use texting to get customers through the doors? Apart from having a drink in their hand, club customers always have something else in the other – their mobile phone. This puts a marketer in the ideal situation for doing on-the-spot marketing. Naturally, a club is at its busiest over weekends, so you can use the weekdays to build up hype. Or, you can even try to lure your customers during the week. No matter what your objectives are, you can make use of any of the following Bulk SMS strategies. Free entry or half price entry if they show the doorman a promotional text message. Mobile coupons/ vouchers to get discounts on drinks or free shooters Text reminders about special events or upcoming shows at the club. New Year’s is probably of the biggest party events, so make sure you text customers about it well beforehand so you can outsmart your competitors. Text-to-win contests. Customers can send an SMS answering a question about the club or an event. You will then announce the winners during the party – thus, entrants can only claim their prize if they are present at that time. This is a smart way to grow your customer contact list as well. Refer a friend. Send customers a unique code along with a promotional messages and ask them to forward it to their friends. Reward the customer who spreads your message around the...

4 Elements no Mobile Advertising campaign can do without

by | Oct 10, 2014 |

It doesn’t matter if you are selling shoes or offering legal services. Your Mobile Advertising campaign should always have these four elements: value, relevancy, simplicity and honesty. Each and every brand always has the same thing to say: “Buy from me!” or “Choose my services!” It is the main purpose of marketing after all. Being successful, however, takes more than just pictures and words on a screen. It compels you to dig a little deeper to find your true brand voice, company values and make it part of your message. Adding value Why should consumers buy from you? What is in it for them? What makes you better than your competitors? Simply telling consumers to “order now” says absolutely nothing. Put the benefits of your product in your Mobile Ad and explain to consumers how it can add value to their lives. For example: “Our chairs are very modern” versus “Our chairs are so comfortable they will never experience back pain again.” Make it relevant How can you add more relevance to your message? Try to anticipate the consumer’s needs. For example: if you sell diet products, a consumer might find a few dieting tips in your ad very useful. Such an ad is more relevant to the user than one that simply has a picture of the diet products on it. And it goes hand-in-hand quite nicely with the value –adding element. Keep it simple Remember, the mobile screen has limited space. You want to say just enough to peak the user’s interest without writing a whole essay. They can always find more info or more pictures on...

Do your Mobile Ads suck? Fix them!

by | Oct 8, 2014 |

Are you getting the idea that your Mobile Advertising sucks because consumers don’t respond to it? Relax, you can fix it. Let’s take a look at what you might be doing wrong and how to solve it. It doesn’t fit, therefore it doesn’t sit You are familiar with the memes about animals (mostly cats) who think they can sit in/ on anything as long as they can get some part of their body to fit? Well, it doesn’t work that way with mobile ads. If you put the ad in the wrong place, nobody will care. For example: advertising a printer on a website about saving trees is a very bad idea. If it doesn’t fit … Your ad doesn’t tell people what to do A Mobile Advertisement is about more than just cute graphics or surprising sounds. It is a message telling consumers directly what you want them to do after reading your ad. If you don’t have a call to action, what action do you expect them to take? Should they click on your ad – where will this take them? Do you want them to drop you a mail or fill out a form? Tell them – or they will simply ignore it. Poor graphics and grammar There are no excuses for this one. Your images have to be of good quality (no pixilation) and you should have your spelling and grammar checked. Poor text and images reflect equally poorly on your company. How can you expect consumers to trust in your products or services if your ad looks like a hot mess? Also, be wary...

Is your Mobile Aggregation changing with consumer behaviour?

by | Oct 6, 2014 |

It is a fact: there is a shift in the way that consumers are using their mobile phones. As a business, you should change your Mobile Aggregation practises along with this if you want to stay on top of your game. The wireless handset has taken over the younger generation’s lives completely. Mobile phones are capable of integrating their entertainment, social interaction and even the way they look for work all in to one. No wonder that they are spending more time on their phones than on laptops or desktop computers. Where things really get tricky though is in the phone department.  Their phones have different capabilities, which entail different Mobile Aggregation abilities. It is safe to assume that the younger generation is leaning more heavily towards smartphones, although statistics show that South Africa has yet to catch up on the smartphone craze due to our economic climate. The fact of the matter however: as the phones become capable of doing more, your customers start to expect more from your brand. Some companies haven’t even realised the potential of mobile marketing yet and are still stuck in the old ways of communication. Others have embraced the digital world, but they aren’t alert to how quickly the environment changes – and they start to trail behind as well. Do you realise that while a consumer is watching television or reading a newspaper they always have one eye on their phone? In fact, it might even be the other way around. Consumers are so caught up with their mobile phones that other mediums become secondary. The good news for marketers is...

Fast Weave Hairstyles For Black Women

by | Oct 2, 2014 |

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