by anton | Oct 22, 2014 |
Mobile isn’t something new – it has been around for some time now and continues to evolve. Mobile Advertising might still be a foreign concept for many brands, but you can use it to really hit home with your target market. Here is why. Mobile is the consumer’s new best friend. From a constant companion to a spiritual advisor, it allows people to socialize, live in the moment and have almost anything at their fingertips. It empowers people and let them do things that were previously only reserved for desktop computers or landline phones. There has been significant growth in four particular areas, according to a Mobile Research Whitepaper from SAY. They are: Media hub, life coach, shopping companion and personal assistant. This growth, naturally, opens up the way for brands to Advertise on Mobile. Media Hub: mobile is replacing traditional media for things like news and entertainment. 57% of people stream music on their phones and 63% watch or post a video on their handheld device. One in three people get the majority of their news on their phone. Partnering up with a media app for your ad campaign might just be a great idea. Life consultant: People use their phones to improve their lives with apps that can track their fitness, keep meeting notes or calculate their finances. If you can work around Mobile Advertisements promoting goal setting or creating awareness, you could have a winning combo. Shopping friend: Mobile enables consumers to browse for products/ services, read reviews, place an order, pay for their goods and even track their parcels. 53% of users between the ages...
by anton | Oct 21, 2014 |
ARE YOU PAYING TOO MUCH FOR YOUR BULK SMS MOBILE ADVERTISING ? INTEGRAT is a leading Mobile WASP Aggregator in Africa that provides Mobile Integration and has been specialising in the Mobile Value Added Services (VAS) industry since 2001. Integrat makes sending and receiving of Bulk SMS messages straight forward. Whatever sector you are in, wherever you are in the world, we can help you put messaging at the heart of your business. Benefits of using Bulk SMS through Integrat : Gives you the ability to target a much larger audience It’s Cost Effective way of communicating to your customer Should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. It connects you with them instantly and is much cheaper than calling them. Reach your targeted audience Make use of Integrat’s ready made platform that won’t only help the process to go down smoothly, but it will even save you money at the same time. Where to start with Bulk SMS Marketing ? It is easy to feel overwhelmed when you first start thinking about incorporating Bulk SMS as part of your marketing strategy. After all, there are so many things you can do with it and hundreds of things you want to say. Where do you even start ? Get Customers to sign up You can’t send text messages if you don’t have phone numbers. As simple as it sounds, getting those numbers will probably be the hardest part. You will need to think smart and be creative. One of the best ways to grow your opt-in...
by anton | Oct 20, 2014 |
If own a delivery company, or your business provides this as an added service, your main concern is getting the package to a customer in a timely fashion. Did you know that a SMS Platform won’t only help the process to go down smoothly, but it will even save you money at the same time? You probably know this scenario all too well: you arrive at the location indicated by the customer, only to find that the person isn’t there or you received an address that is totally wrong. A back-and-fort battle ensues between you and the customer. You try to deliver the package a few more times but something goes wrong every time. Frustration starts to build as you watch your petrol costs grow and count the hours wasted. If only you had a SMS platform! People usually have their mobile phones on their person. If they leave their location, their phone goes with them. SMS connects you with them instantly and it is much cheaper than calling. Also, should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. Use texting to: Let the customer know that their parcel is ready for delivery Confirm the delivery address and time Tell the customer that you are on your way to the location Inform them should anything go wrong – e.g. you are stuck in traffic Report back afterwards to confirm delivery or non-delivery Ask if the customer was satisfied with your service Can you imagine how impressed consumers will be with such attention to detail?...
by anton | Oct 17, 2014 |
From mundane text message to interactive images that explode like fireworks onto your phone’s screen – Mobile Advertisements come in different formats, each with their own pros and cons. How do you know which will work best for your brand? Mobile Search Ads The small size of the mobile screen will work in your favour if your ad is ranked number one or two on the page. The user will see those ads first and might not be bothered to scroll down and look at the rest. The only problem is, you have to be in those top positions. That means bidding on the right keywords for your brand. It will help if you include the location of your business in the keywords as well as in the copy of your ads – you will get less irrelevant clicks this way. These ads work well if you advertise locally and they have the potential to acquire a high amount of traffic. It could however get a bit expensive if you try to compete for keywords against larger companies. Mobile Display Ads In this case, the size of the mobile screen will work against you. Users might have trouble viewing the text in your ad if your Mobile Advertisement is too small. This begs the question if the click-results will be worth what you pay for. On the plus side: it is a better fit if you have a limited budget because it can be much cheaper than search ads. And you can make it much more visually appealing than just plain text. Mobile In-App Ads Placing an ad inside...
by anton | Oct 15, 2014 |
Just like traditional forms of advertising, Mobile Advertising also comes in different shapes and sizes. Do you go for bright and loud or simple and cheap? Before you choose the format of your ad, there are three important things you need to consider. Determine your objectives You can’t have an advertisement campaign without objectives. What are you hoping to achieve with your ad? Do you want to do a branding campaign that is more focused on awareness than sales? Or do you want performance campaigns that are aimed at acquiring leads or customers? Naturally, some ads will work better for branding campaigns while others will perform better if you are looking for sales. There are no right or wrong objectives, but there are right and wrong Mobile Ads. Don’t forget about your budget The more you want to put into your ads, the more it will probably cost. If you require graphics and sound, you will have to hire a graphic designer or professional branding company. If you are opting for Search Ads, you want to consult someone who has experience in Search Engine Optimization (SEO) and keyword research/ bidding. How much are you willing to spend on attractive or high-ranking digital ads? Your customers’ needs are very important You can spend all the time and money you want on Mobile Advertising. But if you don’t reach your customers or potential consumers, you are doing it all for naught. It is not about what you think looks or feels great – it is all about what your target market wants. Make sure the location of your ad is accessible...
