by anton | Oct 31, 2014 |
LOOKING TO IMPRESS YOUR CLIENTS IN A NIFTY WAY ! Have you ever requested a service code or entered into a competition by sending a text to a special shortened number? Then you have made use of a SMS Short Code. SMS Short Code ensure that you get quality leads – people won’t SMS you if they aren’t genuinely interested in what you have to offer. You can present a strong, straightforward call to action. It’s also a nifty way to impress potential customers. HOW ? Well, you will be able to: Get Quality Leads – People won’t SMS if they are not interested Strong, straight forward call to action – Quicker Response Dedicated Short Code – Which belongs to your business alone Having a Dedicated Short Code, makes it easier to protect your brand’s reputation and employ hard-core sales tactics. Just like Ordinary Billing, it’s a great way for consumers to make purchases without the hassle (and security risk) of giving away your credit card information or banking details. Businesses also benefit from this because it is easy to set up, run and can be used as an income generator. You can attach a certain Tafiff (that the user has to pay) to the Short Code, so you can have different short codes for different products. Premium SMS Billing is a specific type of Interactive SMS service that allows consumers to pay for something they want (content, services, etc) simply by sending a message to a short code, or by replying to an incoming SMS message. To make it more effective, a business can identify a keyword befitting...
by anton | Oct 29, 2014 |
Mobile games are not simply just for entertainment purposes, it is also an opportunity for brands to engage with their customers. Whether you put an ad in another company’s game or create your very own, it is now a powerful form of Mobile Advertising. What is the connection here? Say for instance you are a clothing retailer. You can develop a game where users need to match the appropriate pieces of clothing together (e.g. a floral top with the same floral skirt) and then score points based on their choices. When they achieve a certain score level, they can receive a discount voucher to use at your store. Just imagine: consumers are engaging with your brand in a way that is beneficial to you both. By using the clothes that are in season at your shop at that moment, you are engaging in Mobile Advertising without being “in your face.” You will be able to gain valuable insight into consumer behaviour and really get to know your customers. Which of your clothing pieces do they like more? How do they go about choosing their outfits? How much time and effort are they willing to put into their appearance? Consumers, on the other hand, can explore your products in a fun and engaging way. They will be able to see what you have to offer and how certain pieces will look together. All that is left for them to do is to visit your shop (or your online store) and purchase the clothing they are already in love with. And the cherry on top? Because the game is on their...
by anton | Oct 27, 2014 |
The relationship you have with your customers is what keeps your business going. Putting extra care into how you communicate with them should be one of your top priorities. That is why taking advantage of the products and services a Mobile Wasp like Integrat has to offer, can make your customer relations bloom. How can you do this? Keep your brand alive: Out of sight, out of mind. This doesn’t only ring true for love affairs, but for a brand as well. Sometimes you simply need to remind your customers that you are still in business. You don’t always have to do hard selling in your text messages. Send a friendly mobile message now and them to remind them of your business hours, how to get in contact with you, what is happening at your shop etc. Create your own grapevine: The wonderful thing about mobile communication is that most of the formats can be shared. Your customers can forward your messages to their friends and family, thus spreading the word without you having to do anything more or pay anything extra. Separate yourself from the pack: Use a Mobile Wasp’s services to show that you are different from your competitors by offering your customers more. More choices, more ways to get in touch with you and essentially more bang for their buck. For example: Give them super easy payment options like Premium SMS or Direct Operator Billing. Let them use SMS shortcodes to enter competitions or get answers to their questions almost instantly. Send them one-time passwords or login details via USSD messages that they can’t save on...
by anton | Oct 24, 2014 |
In our previous post, we talked about how mobile has evolved in such a way that it is now an integrated part of every person’s life. This opens the door for brands to reach even further and deeper with their Mobile Advertising. We use our phones as a: Media hub: streaming, watching and recording news and entertainment. Life coach: keeping track of our health and finances Shopping companion: searching for products and services as well as paying for it Personal assistant: enabling us to blend our professional and private lives into one Now, how does this impact a brand who wants to run a Mobile advertising campaign? People don’t discover or use content in the same way anymore. They share and consume music, news and topics at a rapid pace. A brand has to be with its consumers in the “now”, or it will become old news. People also love to view videos – include this in your ad you will see people spending more time on your website than before. Consumers want apps that empower them and make them more successful. They want to hear about shortcuts, tips and tricks to manage their lives more effectively. Thus, brands need to add value to their offerings. How you structure your content is now more important than ever – the days of only pasting the face of a pretty girl wearing your new lipstick is over. Your audience wants to know how it will benefit them to buy your cosmetics. Phones now play a role in every step of the shopping process. This provides more platforms for brands to showcase...
