by anton | Nov 24, 2014 |
Flexible, real time customer interaction Premium rated USSD for your business Premium rated USSD is a great new payment channel for your customers, and could be a brand new revenue stream for your business. The word “PREMIUM” in the mobile industry, refers to the rate / tariff that your subscribers pay in order to make use of your products or services. Premium rated USSD is initiated by the subscriber, and the subscriber is billed depending on the time spent on the USSD session. How does Premium rated USSD compare to Premium rated SMS? – It’s easier to use, as there are no keywords to remember. – Feedback to your subscriber is immediate. No more waiting for delayed messages. Another great advantage of Premium rated USSD is that it’s really easy to enable this, and there are no complex business rules and billing integration. As with standard USSD services, Premium rated USSD can be integrated into our Higate platform by making use of our SMPP or HTTP APIs. Please contact your account manager for more information on the different price bands that is available, as well as the costs & revenue options. Don’t get left behind, let Integrat (Pty) LTD help you and enable Premium USSD services...
by anton | Nov 24, 2014 |
A single SMS can’t say it all, but a Bulk SMS campaign can cover all your bases. One text message might not make a lasting impression, but with Wholesale SMS you can make a greater impact. How can you make use of multiple texts to create something awesome? Make it fun If you have video at your disposal, it is easy to give your product an edge. If your customers don’t own smartphones, images combined with text can be equally impactful. And if text is all you got? Then you will just have to be creative. Look to your brand’s logo, motto and values for inspiration. Be clever and quirky; make cool rhymes or striking similarities. You can even poke fun at your competitors (just don’t get into legal trouble) or tie it in with the latest happenings around the world (for example celebrity gossip, the antics of politicians or a change in the weather). Make it shocking Use Bulk SMS to give your customers something to think about. Make a statement like: “did you know, for the past five years nobody has made a change to (this product). You have been deprived of all the benefits of (this product) all this time. But not anymore. We have revamped it and made it so cool, even (a celebrity’s name) will love it.” Be bold! You want your customers to say: “Well thank goodness for (your brand)!” Talk about all the benefits Your product has a list of benefits, right? It isn’t wise to try and cram all those benefits into one SMS – it is just too much for...
by anton | Nov 21, 2014 |
Most definitely yes! The Holidays are the ideal time to indulge in SMS Marketing to create loyalty and win new customers over. But is it really worth the effort? If you aren’t a direct supplier of Holiday related goodies, you might think to yourself why bother with mobile marketing. Lots of people are going on vacation this time of year and they won’t give your brand a second thought. But don’t despair. With all that free time on their hands, guess what consumers will be doing? Yep, browsing on their phones. So even if you don’t sell swimsuits or picnic baskets, you can still be relevant to your customers. You just need to put some creativity behind it. Also. If you are worried that your regular customers are enjoying a vacation far, far away, you can always shift your focus to visitors in your area. These visitors have various needs that you can cater for, including information about things to do and places to see nearby. You might just get new fans that, even when they go back home, will make an effort to get hold of your products. Depending on your industry, make use of any of these SMS Marketing ideas: Medical: Give people tips on how to care for their bodies during their holidays. Because people usually indulge in food or visit unfamiliar places, they might experience small medical emergencies like bee stings, food poisoning, stepping in broken glass etc. Give them advice on how to handle it. Automotive: The Holidays are time for traveling – whether you use your own vehicle or public transportation. You can...
by anton | Nov 20, 2014 |
Did you know that old school traditional marketing and advertising is focused on reaching an audience usually through one medium such as radio, print, or TV. To give you an example, the billboards next to the road, magazines, newspapers, direct mail and the yellow pages use only one medium. With mobile advertising in Africa, you can reach your targeted audience through multiple mediums which can increase your reach and footprint in the digital space considerably. What mobile advertising options are available? Some mobile advertising mediums Mobile web: The mobile web allows people to access information on the go and view content directly from their mobile device such as featurephones, smartphones and tablets. A mobile optimised website allows businesses to run specific campaigns such as content marketing or banner campaigns. SMS/Text messages: This mediums allows you to send sms messages to your target audience. Even though you are restricted by only using a number of characters in the sms, it’s actually a very interactive medium where you can be sure that your audience will receive your message. You can send coupons, promotions or any other interactive message through this medium. MMS: With Multimedia Messaging you can send rich text and images on mobile phones. These items can include coupons that can be scanned, animated gifs, short video and audio or other rich text formats to grab the attention of your recipients. Even though these are just a couple of mobile advertising mediums, there are many more which we will explain in great detail within the next few weeks on our blog. There are many other mobile advertising options available but...
by anton | Nov 19, 2014 |
Are you ready for the crazy Festive Season shopping to begin? Before you say yes, have a look at the payment options you are offering your customers. Is Mobile Billing one of them? If not, you will miss out on a potential gold mine. As you know, there are different kinds of Mobile Billing. For example: direct operator billing, premium SMS, event billing, OBS billing etc. It doesn’t matter which one you prefer, they all have one big thing in common: they make it as easy as pie for customers to pay for your products and services. And the easier it is to pay you, the more consumers will buy and the more times they will return. Sounds good? You bet. In-store Imagine a customer is standing in the line with a trolley full of goods. She unloads everything at the till point and suddenly she realizes (as it happens to everyone at one time or another) that she left her wallet at home. With all her credit cards and cash. Oh no! She will only have one choice – leave the shop and rush home to get her wallet. But, she feels so embarrassed about her mistake that she decides not to return to the shop, and you just lost a purchase of two thousand rand. If you offered Mobile Billing as a payment option, you could have avoided losing the customer. Because if she had to then, was take out her phone and pay you then and there. From home A lot of people hate to go shopping. Especially buying those last minute gifts – the malls...
