by anton | Jan 16, 2015 |
It doesn’t matter if you are new to the world of Mobile Advertising or have been playing the game for a while, sooner or later you will come across acronyms that will leave you scratching your head. Not to worry, we will help you navigate the most important ones! PPC (pay per click): You pay a fee to the ad network every time a user clicks on your ad. This way you don’t end up paying for ads that aren’t getting any attention. CPC (cost per click): The actual amount you pay the ad network for each click. Depending on the network you have chosen, the CPC is usually determined through a bidding process or a unique formula. CPI (cost per impression): You pay a fee each time your ad is displayed on a user’s phone. CPD (cost per download): You pay a Mobile Advertising fee every time a user downloads your application. Sometimes users will download an app but never install it. In this case, you have another CPI option (this one is called cost per install) where you only pay if the app was actually installed on a device. CPV (cost per view): As you might have guessed, this is mostly applicable to videos where you only pay each time a user watches your video. CTR (click through rate): This is an important one because it will help you to determine the effectiveness of your PPC campaign. It is a formula that ads the number of ad clicks and divides them by the number of impressions. In other words, it can tell you how many times your...
by anton | Jan 15, 2015 |
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by anton | Jan 14, 2015 |
What will 2015 hold for Mobile Advertising and marketing? One thing we know for sure is that the mobile approach will be receiving more attention in the boardroom. What other trends can be expected? Video and display ads This year might likely signal the start for mobile video and display ads to eventually take over television ads. Research shows that mobile users already spend most of their time watching videos. Last year, YouTube saw a 15% growth in mobile views – it now stands at about 40%. Should this growth continue, more than half of all viewers will come from mobile by 2016. In fact, the research group Magna Global predicts that Mobile Advertising spend will take over television ad spend by 2019. The mobile customer journey Not only advertisers but also designers will be turning their attention towards accommodating the mobile user. Emails and ads will be designed to be more responsive, websites will be mobile-friendly from start-up and more mobile content will be shared. Brands will be looking for better and smarter ways to get their message across while making it a pleasant experience for the mobile user. Multiple marketing channels While a “mobile first” approach sounds cool, clever marketers will realize that their audience still holds the key to successful marketing. Instead of putting a laser focus on Mobile Advertising alone, brands will make use of multiple marketing channels to get their message across. After all, not every single person in the world owns a Smartphone, yet. Until that happens, making use of multiple marketing channels is the best approach. Mobile Marketing platforms Mobile Marketing platforms...
by anton | Jan 14, 2015 |
Around Africa mobile advertising campaigns and strategies are increasingly being implemented by small and large businesses due to its effectiveness. SMS marketing is a great method that is used for brand awareness campaigns and is used by many advertisers and brand owners for engagement. This way of marketing is one of the fastest and easiest methods to market your brand message to targeted demographics. In Africa and around the globe the mobile adoption rate is tremendous. Almost everyone has a mobile device that can connect to the internet and in countries such as Nigeria, many people have more than one handset. Every year new and better handsets are released and if you think this is just a trend that will fade, think again. The mobile craze is here to stay and it’s not used just for a simple telephone anymore. It’s a complete communication device that is always connected and always on. Take advantage of mobile growth by utilising these mobile device as advertising medium. Target apps with mobile advertising With mobile advertising you are not just restricted to SMS marketing, but can also target specific apps that are featured on smartphones. People are using their mobile handsets for more than just talking and music, games, videos and various social networking apps are used daily on these devices. Did you know that you can reach your target audience at the right time when they are using their mobile device? To get this right, mobile advertising agencies such as InTarget can help you with your marketing message so that it can yield the best results. These messages are are powerful and influencing enough to motivate the recipients...
by anton | Jan 12, 2015 |
Mobile Advertising is about more than just cool images or occupying a kickass space online. It has to offer the consumer a reason to take action and turn into a loyal customer. How can you accomplish this? Start with one offer Decide what you want to offer your mobile audience. It could be anything from a discount on a product to a membership subscription, the arrival of new stock or directions to your website. Whatever you choose, start out with one offer (e.g. “We have new jackets in stock. Order yours now”). Having only one offer will help you to nurture your Mobile Advertisement and make adjustments along the way. Maybe your customers aren’t that interested in your jackets and would rather hear about the shoes you have on sale. But you won’t know this if you have multiple offers in your ad. A single offer will help you to effortlessly monitor your ad and gauge consumers’ reaction to it. Multiple offers can be distracting and get confusing – for you and your potential customers. Juggling a number of offers at once could lead to advertisements that aren’t well thought out. It is better to have one offer that is a success rather than four that don’t deliver results. Always have a strong call to action The call to action in your Mobile Advertising tells consumers what you want them to do. (E.g. click here for more info/ place your order/ visit our website.) The stronger the call, the more likely consumers will feel compelled to follow it. Elements of a good call to action are: It creates a...
