How to use customer data in Mobile Advertising

How to use customer data in Mobile Advertising

If you want to create an effective Mobile Advertising strategy, you need to know a little something about your customers. But how can you make sure you don’t get lost in all the data and stats and end up failing? Determine the most popular device You have heard this before – your website needs to be mobile friendly and responsive if you want to make a good impression on your customers. But hold on, not every consumer owns the exact same device, and not every device has the same functionality. An advertisement that looks good on a tablet for example, might not look so impressive on a smaller phone. What do you do? Find out what the most popular device is that YOUR consumers are using – not what people around the world prefers. Cater for the unique needs of YOUR customers and they will love you for it. Know how your customers think The customer journey is super important in the world of Mobile Advertising. You need to know things like: how and where people click, which page on your website they like to see first, if they view your Facebook page before making a final purchasing decision etc. Track the journey your customer embarks on from start to finish so you can use this data to create the best experience possible for them. If you can give achieve this, you will receive more follow-throughs on your digital advertisements. And your customers will forget all about those other mobile sites that aren’t up to your standards! Keep your data in context When marketers see that they have a...
3 Keys to successful SMS Marketing

3 Keys to successful SMS Marketing

In SMS Marketing campaigns you obviously want to accomplish certain tasks or reach specific goals. These goals could be directly related to your customers or to your business itself. Apart from your brand’s own unique objectives, there are three keys you should try to hit every time. Permission and control A mobile device is part of the personal life of the consumer – hence the reason why people don’t simply give out their phone numbers to just anyone. Asking for permission to send messages to your customers’ phones is compulsory; just because you obtained a customer’s phone number years ago it doesn’t mean you can now simply start firing away with texts. But, it is just as important for your customers to see that you grasp this concept as well. That means not abusing the relationship with spam or unauthorized contact and giving them the control to unsubscribe from your marketing efforts at anytime. Relevancy and accuracy Your SMS Marketing needs to truly reflect the needs of your customers. And you only have a few seconds to make an impression. If you are sending texts for example that aren’t informative or don’t speak to the needs of the consumer, your customers will regard it as spam. Also, if the content of your marketing isn’t interesting or appealing, customers won’t bother to find out or more about your product or service. Convenience People regard their phones as “short cuts” to quickly obtain something they want – whether it is the ability to browse the internet on-the-move or to keep in touch with important people/ brands at the click of a...
Will my customers welcome Premium SMS?

Will my customers welcome Premium SMS?

It is only natural for brands to wonder how their customers will react to paying for goods a different way. Will your customers welcome the option of Premium SMS? Most certainly, yes! What is it exactly? It is pretty simple. When a customer contacts you via a Premium SMS message, the customers pays for your service or product through the SMS itself. For example: You are hosting a competition and entrants have to submit their entries via a text message – this message costs a bit more than a standard SMS they would send to a friend. The money is deducted from their phone bill or airtime and the money is divided between your brand and the mobile operator. So, instead of forcing the customer to pay you with a credit card, electronic transfer or in cash, they can simply pay you with a text. This is super convenient for the customer and allows a brand to reach more customers than ever before. Customers also don’t have to give out any personal info which makes the transaction safe and secure. I have read some negative comments about it? Remember, any existing marketing tool or billing platform can be misused. Brands with less than honourable intentions have managed to utilize Premium SMS in a negative way – e.g. deducting more money from the customer than they should. But that is a reflection of the brands themselves, not of Premium SMS as a mobile billing tool. If you are afraid that your customers might be reluctant to give this a try, simply state very clearly in your marketing material what the...
What is the purpose of a Bulk SMS gateway?

What is the purpose of a Bulk SMS gateway?

From a personal point of view, forwarding a text message to 20 people doesn’t seem like a big deal. However, when companies use Bulk SMS they do it on a very large scale and that is why a gateway is needed. Companies sometimes send a hundred or even up to a thousand messages to their customers at the same time. That is a lot to handle for a single person with a single phone! Luckily, the Bulk SMS model was configured in such a way that a business can handle their mobile messaging without breaking a sweat. From computer to mobile A gateway is what allows you to send a message from your computer to the cell phones of your customers. So, instead of typing it on your own phone, you can do it from the comfort of your computer – a big convenience for those of us who struggle with those tiny mobile keypads. Plus, the gateway can handle a very large amount of messages at one time, so it is not like you have to retype messages or wait for one to go through before you can send the next one. And yes, it also eliminates the problem of employees scurrying around to find the company cell phone in order to get messages out. How does it work? Usually, sending Bulk SMS messages works something like this. You create your messages and your phone list in a document like Microsoft Excel. When you are ready to send your message, you can simply import all your data to the Bulk SMS gateway. From there you can choose what...
How the medical industry can make use of a SMS campaign

How the medical industry can make use of a SMS campaign

Communicating through texting can be used effectively in any industry. Why should the medical profession (private practices, clinics, hospitals etc.) invest in an SMS campaign? Texting today is a much faster and more effective way of getting in touch with patients. A person who is ill at home, work or on the road don’t necessarily have access to email. You might argue that a phone call is just as immediate, but it can be very disruptive to a patient who is trying to rest or feeling too sick to have a conversation. Texting can help patients and medical professionals to: Save time and money Increase service efficiency Improve service accuracy Exchange important information Stay in touch during critical times An SMS campaign can be used for: Data capturing: Misunderstandings happen frequently over the phone because people have different accents and some also suffer from speech and hearing problems. This often leads to inaccurate data capturing. However, allowing a patient to text their information eliminates misunderstandings and can be cheaper and less disruptive for both parties. Appointment reminders: Private practices lose loads of many every year due to patients not showing up for appointments. With a SMS Platform you can quickly send a reminder to a patient the day before their appointment, and they can also text you back to confirm, move or cancel. The sharing of health tips: Patients with chronic conditions and those who are going through a major medical trauma often need a little extra tender loving care when recovering at home. Texting can be used for instance to remind a patient to take their medication on time or...