by anton | May 12, 2015 |
If you want to create an effective Mobile Advertising strategy, you need to know a little something about your customers. But how can you make sure you don’t get lost in all the data and stats and end up failing? Determine the most popular device You have heard this before – your website needs to be mobile friendly and responsive if you want to make a good impression on your customers. But hold on, not every consumer owns the exact same device, and not every device has the same functionality. An advertisement that looks good on a tablet for example, might not look so impressive on a smaller phone. What do you do? Find out what the most popular device is that YOUR consumers are using – not what people around the world prefers. Cater for the unique needs of YOUR customers and they will love you for it. Know how your customers think The customer journey is super important in the world of Mobile Advertising. You need to know things like: how and where people click, which page on your website they like to see first, if they view your Facebook page before making a final purchasing decision etc. Track the journey your customer embarks on from start to finish so you can use this data to create the best experience possible for them. If you can give achieve this, you will receive more follow-throughs on your digital advertisements. And your customers will forget all about those other mobile sites that aren’t up to your standards! Keep your data in context When marketers see that they have a...
by anton | Apr 30, 2015 |
From a personal point of view, forwarding a text message to 20 people doesn’t seem like a big deal. However, when companies use Bulk SMS they do it on a very large scale and that is why a gateway is needed. Companies sometimes send a hundred or even up to a thousand messages to their customers at the same time. That is a lot to handle for a single person with a single phone! Luckily, the Bulk SMS model was configured in such a way that a business can handle their mobile messaging without breaking a sweat. From computer to mobile A gateway is what allows you to send a message from your computer to the cell phones of your customers. So, instead of typing it on your own phone, you can do it from the comfort of your computer – a big convenience for those of us who struggle with those tiny mobile keypads. Plus, the gateway can handle a very large amount of messages at one time, so it is not like you have to retype messages or wait for one to go through before you can send the next one. And yes, it also eliminates the problem of employees scurrying around to find the company cell phone in order to get messages out. How does it work? Usually, sending Bulk SMS messages works something like this. You create your messages and your phone list in a document like Microsoft Excel. When you are ready to send your message, you can simply import all your data to the Bulk SMS gateway. From there you can choose what...
by anton | Apr 28, 2015 |
Communicating through texting can be used effectively in any industry. Why should the medical profession (private practices, clinics, hospitals etc.) invest in an SMS campaign? Texting today is a much faster and more effective way of getting in touch with patients. A person who is ill at home, work or on the road don’t necessarily have access to email. You might argue that a phone call is just as immediate, but it can be very disruptive to a patient who is trying to rest or feeling too sick to have a conversation. Texting can help patients and medical professionals to: Save time and money Increase service efficiency Improve service accuracy Exchange important information Stay in touch during critical times An SMS campaign can be used for: Data capturing: Misunderstandings happen frequently over the phone because people have different accents and some also suffer from speech and hearing problems. This often leads to inaccurate data capturing. However, allowing a patient to text their information eliminates misunderstandings and can be cheaper and less disruptive for both parties. Appointment reminders: Private practices lose loads of many every year due to patients not showing up for appointments. With a SMS Platform you can quickly send a reminder to a patient the day before their appointment, and they can also text you back to confirm, move or cancel. The sharing of health tips: Patients with chronic conditions and those who are going through a major medical trauma often need a little extra tender loving care when recovering at home. Texting can be used for instance to remind a patient to take their medication on time or...
