by anton | Jan 19, 2015 |
Mobile Advertising has a language of its own, just like any other specialised field. Not sure what all those strange words mean? Have a look at our list. IDFA (identifier for advertisers): In layman’s terms, this is a way for advertisers to gain insight into user behaviour. You can see what the user is viewing so you can make your ads more targeted. It doesn’t allow you to gather any personal or identifying info about the user. RTB: (real time bidding): It is a method that a company can use to pay their advertising network for their services. Say you chose to pay the network for every impression (CPI) the value of this cost is determined through a bidding process. The advertiser who places the highest bid will have their ad displayed on the website. Invoke URLs: Usually an ordinary URL in a Mobile Advertisement will take the user to the company’s website or mobile application. But what if the user wants to go to a specific page deeper in the website? Then this would be annoying, right? Not if you use an Invoke URL. Such a URL will help the user to skip unnecessary pages so they can end up where they really want to be. Invoke URLs are so smart that they can take a user who has already installed your app to a page deeper in your app, while (the same URL) will direct a user who hasn’t installed your app to the installation page first. SSP (supply-side platform): A system that helps the mobile advertising network to better manage and sell their inventory to advertisers....
by anton | Jan 16, 2015 |
The mobile buzz that is trending at the moment provides massive opportunities for businesses that want to engage with their target audience via mobile advertising. Mobile devices are so much more than just a plain old device used for calling and sending messages. It’s now an integral part of our daily lives and always present. Have you noticed how panic stricken you get when you leave your mobile phone somewhere? This makes it the perfect medium to target. The always on, always connected device. The opportunities to tap into this always present medium is past huge. It’s massive and really a no brainer for smart marketers. How can you you use mobile advertising in your current marketing campaigns to take advantage of the always on always present device? Target people in buy mode: Since people are carrying their mobile devices everywhere it could be very influential when people are in buying mode such as in a store. By using specific location based protocols, you can reach people when it matters the most – when they are making the final decision. This could be in the form of mobile coupons or vouchers. Target video: The growth of mobile video is staggering with all the movie trailers, music videos and trending videos doing the rounds. There is an inventory increase in mobile video and something you shouldn’t ignore. Target people directly while they are browsing and watching videos on YouTube and other video related websites. Staying up to date to all the changes in the mobile industry is a requirement if you want to stay the leader in your field. Take...
by anton | Jan 16, 2015 |
It doesn’t matter if you are new to the world of Mobile Advertising or have been playing the game for a while, sooner or later you will come across acronyms that will leave you scratching your head. Not to worry, we will help you navigate the most important ones! PPC (pay per click): You pay a fee to the ad network every time a user clicks on your ad. This way you don’t end up paying for ads that aren’t getting any attention. CPC (cost per click): The actual amount you pay the ad network for each click. Depending on the network you have chosen, the CPC is usually determined through a bidding process or a unique formula. CPI (cost per impression): You pay a fee each time your ad is displayed on a user’s phone. CPD (cost per download): You pay a Mobile Advertising fee every time a user downloads your application. Sometimes users will download an app but never install it. In this case, you have another CPI option (this one is called cost per install) where you only pay if the app was actually installed on a device. CPV (cost per view): As you might have guessed, this is mostly applicable to videos where you only pay each time a user watches your video. CTR (click through rate): This is an important one because it will help you to determine the effectiveness of your PPC campaign. It is a formula that ads the number of ad clicks and divides them by the number of impressions. In other words, it can tell you how many times your...
by anton | Jan 14, 2015 |
What will 2015 hold for Mobile Advertising and marketing? One thing we know for sure is that the mobile approach will be receiving more attention in the boardroom. What other trends can be expected? Video and display ads This year might likely signal the start for mobile video and display ads to eventually take over television ads. Research shows that mobile users already spend most of their time watching videos. Last year, YouTube saw a 15% growth in mobile views – it now stands at about 40%. Should this growth continue, more than half of all viewers will come from mobile by 2016. In fact, the research group Magna Global predicts that Mobile Advertising spend will take over television ad spend by 2019. The mobile customer journey Not only advertisers but also designers will be turning their attention towards accommodating the mobile user. Emails and ads will be designed to be more responsive, websites will be mobile-friendly from start-up and more mobile content will be shared. Brands will be looking for better and smarter ways to get their message across while making it a pleasant experience for the mobile user. Multiple marketing channels While a “mobile first” approach sounds cool, clever marketers will realize that their audience still holds the key to successful marketing. Instead of putting a laser focus on Mobile Advertising alone, brands will make use of multiple marketing channels to get their message across. After all, not every single person in the world owns a Smartphone, yet. Until that happens, making use of multiple marketing channels is the best approach. Mobile Marketing platforms Mobile Marketing platforms...
by anton | Jan 14, 2015 |
Around Africa mobile advertising campaigns and strategies are increasingly being implemented by small and large businesses due to its effectiveness. SMS marketing is a great method that is used for brand awareness campaigns and is used by many advertisers and brand owners for engagement. This way of marketing is one of the fastest and easiest methods to market your brand message to targeted demographics. In Africa and around the globe the mobile adoption rate is tremendous. Almost everyone has a mobile device that can connect to the internet and in countries such as Nigeria, many people have more than one handset. Every year new and better handsets are released and if you think this is just a trend that will fade, think again. The mobile craze is here to stay and it’s not used just for a simple telephone anymore. It’s a complete communication device that is always connected and always on. Take advantage of mobile growth by utilising these mobile device as advertising medium. Target apps with mobile advertising With mobile advertising you are not just restricted to SMS marketing, but can also target specific apps that are featured on smartphones. People are using their mobile handsets for more than just talking and music, games, videos and various social networking apps are used daily on these devices. Did you know that you can reach your target audience at the right time when they are using their mobile device? To get this right, mobile advertising agencies such as InTarget can help you with your marketing message so that it can yield the best results. These messages are are powerful and influencing enough to motivate the recipients...
