by anton | Jan 30, 2015 |
Content was a big deal in Mobile Advertising last year, and experts predict that 2015 will blow everything out of the water. So, what exactly do they think is going to happen? Measurement and technology There is no way around it: You have to be able to measure your campaigns to see if you are successful or not. Brands will (or rather should) take content measurement more serious to ensure that they don’t miss out on potential sales opportunities. Setting goals and planning strategies is key. We should also see either an improvement in current metric systems or the rise of completely new ones to make the lives of marketers easier. Tracking Mobile advertisement clicks from to start to finish (and everything in between) will be a big focus point for developers. Brands will also need to gain a better understanding of the workings of Social Media and SEO. Digital marketers in particular will have to wise-up on the workings of front- and backend web coding. Participation Mobile advertising content (whether it is a simple SMS or a flashy banner ad) will become more targeted, and more personal. The end goal? Participation. Marketers can’t sit in their offices and ponder over what customers want, they will have to enlist the help of their customers to figure this out. There is no more space for guessing or simply blindly following old ideas. No more silos Companies as a whole should foster better collaboration between different departments. After all, for mobile marketing to be successful, you need different people/ teams to work together and share ideas. The digital marketer/ team can’t...
by anton | Jan 28, 2015 |
It’s 2015 and a fact that digital advertising is the future of growth for any business that are looking to increase their brand awareness online. Online advertising is busy overtaking traditional advertising methods and with huge advantages such as easier segmentation, targeting and measuring ROI, it’s here to stay. Another medium that is starting to emerge is mobile advertising. This is a method of advertising via mobile devices where smart phones are mainly targeted but tablets also fall in this category. While mobile marketing is still relatively new especially in African and Middle East markets, due this mediums versatility, it’s in the pipeline to happen soon. The uniqueness of mobile advertising is it’s reach with the proliferation of lower-priced mobile phones and tablets entering the market. Mobile and tablet usage is growing globally and there’s no sign of it stopping anytime soon which makes these devices and an integral part of marketing especially if you are in a competitive market. Benefits of mobile advertising Reach: The reach of advertising via mobile is huge as more people are starting to access the internet from their mobile devices. Taking advantage of this now will definitely give your business an edge as this is not stopping anytime soon. The easiest method of mobile advertising is running SMS marketing campaigns where you can send uniquely crafted short messages to a list of users. The open rate of SMS is high as people will instantly receive a notification that they have received a new SMS. Save money: With any marketing campaign, the costs involves always plays a big role. With mobile advertisements you can cover...
by anton | Jan 23, 2015 |
By now you probably know that Mobile Advertising and marketing are becoming a trend. But knowing the why and how will help you to better understand just how important it is to be part of this shift. The more people get, the more they want – that is the main driving force behind mobile marketing. We started off with wired phones, then we got cellphones, and every time a new cellphone hit the market it was able to do a little more (and look much better) than it’s predecessor. As we get more functionality from our phones, we also expect more things to happen on it – especially on the consumer front. Can you remember a time hen we didn’t have social media? It wasn’t so long ago, yes, but now both consumers and brands can’t live without it. Think about it: how many people can your brand reach via Facebook than it could when Facebook didn’t exist? But, just like with anything new, some brands are still skeptical about the power of Mobile Advertising and marketing. In fact, some of them are still reluctant about embracing social media, and you can be sure they are feeling the loss in their bottom-line. Kids get it, so why don’t we? As Steve Gardner said at 2014 DMX conference, you can see how kids understand the progression of mobile in the way they expect even a television screen to have a swipe functionality, because that is how their phones work. But it doesn’t stop there. Brands also need to understand how to lure and keep their customers through Mobile Advertising and...
by anton | Jan 20, 2015 |
Your Mobile Advertising content has to say something; something more than simply “click here” or “visit our website”. Generic or useless content won’t grab attention or generate clicks. Here are 5 tips for developing “not so boring” content. Get with the trends People like to follow trends, whether it is celebrity gossip or the top news headlines from around the world. Using these trends in a humorous or clever way in your copy will create a buzz around your brand and make your ads catchy. An excellent example of a brand that combines trends with advertising is Nando’s. Consumers are always wondering what this brand will do next because Nando’s have created that expectation amongst their followers. Strive for this with your Mobile Advertising as well. The moment people start turning to your brand and asking what you will do next, you know that you have struck gold! Make your headlines catchy When you scroll through news copy you only want to read the articles that are interesting to you. You pick those articles by clicking on the headlines that grab your attention. Do the same with your ad copy – make your headline killer so it will reel mobile users in. Research your competitors Researching your competitors might not be the most exciting thing to do, but it will show you what works and what doesn’t. Have a look at the keywords they are using and the image they are projecting towards consumers. Are they hitting home with their Mobile Advertising? Would you have reacted on their advertisement if you were a potential client? Always have a call...
