by Marius du Plessis | May 24, 2016 |
Marketing in general, and mobile marketing in particular, runs on statistics. The fact that firms like InTarget can accurately measure such indices are clickthrough rates, average cost per user and others means that numbers feature prominently in mobile campaigns. Many of us here at InTarget can quote the usual mobile marketing-related numbers with ease. For example, over 90 percent of adults keep their smartphones within reach and almost half of millennials check their phones within five minutes of waking. Stats like these have become such accepted wisdom that they’re often quoted and never credited. A brand new statistic that caught my eye this past week is from Opera Mediaworks’ new report. Looking at data from the top 100 apps that use Opera’s mobile ad platform to monetise their traffic, it’s clear that mobile users are spending about 30 minutes each in popular apps. That’s really significant and especially good news for mobile marketers as this research seems to indicate that brands have got as long as half an hour to make an impression. Other highlights from the research includes the fact that Games is the top category for ad impressions and also have long average session times. Ads also convert at a higher rate on Games apps than any other category. Music, Video & Media is no. 1 for engagement (as measured by clickthrough rate), followed by Travel and Lifestyle. finally, although the volume of impressions on mobile apps versus the mobile web are comparable, apps generate more than twice the engagement and 13.5X times the revenue. Food for thought indeed and definitely stats to be bourn in mind...
by anton | Dec 14, 2015 |
We’ve written plenty of pages during the course of this blog around why brands should go the mobile marketing route. Perhaps it is time now to shine the spotlight on the individual people who work within client organisations and outline what mobile could mean to them. It’s important from a buy-in perspective to ensure the individual personalities within corporations see the value of mobile marketing when it comes to their specific organisational objectives. The Sales Director will find that mobile marketing enables current and potential clients to rapidly convert intention into actual purchasing behaviour. Mobile marketing means mere seconds can pass from the time a consumer is interested in a product or service, to the time they buy. The Finance Director will be pleased with mobile marketing’s almost immediate impact on the bottom line. Cash flow is boosted while costly inventory is reduced due to the up-to-the-minute statistical information that can be provided by mobile. The Marketing Director will see the company’s reputation climb to new heights as the brand is positively impacted by well-executed mobile marketing campaigns. Consumers appreciate it when brands make it easier to transact with them and do so in slicker and cleverer ways. The world’s love affair with technology is only just beginning and mobile marketers will continue to ride the crest of this...
by anton | May 18, 2015 |
One of the ways you can make your customers aware of your SMS Marketing campaigns, or get them to subscribe to your SMS list, is by promoting it in-store. Here are a few ideas on how you can do it successfully. Posters The first thing you need to do is make marketing material that are bold and in-your-face. You want your customers to see it everywhere they turn in your store. Use bright and beautiful colours and font that is easy to read. Next make sure that the copy contains all the info that a customer requires – it has to contain a strong call to action and instructions on how to sign up for your service. Find strategic locations in your store to place your SMS Marketing posters. Think about the journey your customer has to take from entering to exiting your store. Good examples are: At the entrance to your store. In the aisles. (Suspend it from the ceiling or paste it on the shelves) At the cash register. Till slips People often keep their till slips as proof of payment. Put a short message at the bottom of the slips with instructions on how to subscribe to your SMS Marketing. Make sure that the cashier points out the message to your customers. Wrappers and bags If you can put your logo on wrappers or bags, why not do the same with your promotional messages for mobile? In fact, any object that can be safely printed can serve as a vessel for your message – take a look at the things you use in your store every...
by anton | Apr 15, 2015 |
Marketers often make the mistake of thinking that they should stick to one communication/ marketing channel alone, when in fact a combo of channels provides better result. One such an effective partnership is Mobile Advertising and electronic mail. Brands have been using email for anything from direct advertisements to newsletters and various forms of customer service. The biggest advantage of email is the fact that you have no limitations when it comes to content – unlike a SMS that can only take 160 characters. Even though email might not be as popular today as it was a decade or so ago, there are still certain situations where an email message is more fitting than a phone call or even a text. But, no communication channel should exist in a silo, especially not if you want to grow your customer base. Getting customers to sign up It doesn’t matter if you want customers to opt-in to your mobile contact list or subscribe to your eNewsletter – you can cross your channels to achieve both. Use Mobile Advertising to send customers a link to a subscription form for your newsletter on your website. Or, send them a text containing a SMS Shortcode and keyword they can use to instantly submit their email address. When it is time to gather mobile numbers, send customers an email containing instructions for opting in to your mobile list. Getting people to give their phone number away is much harder than obtaining their email address. The reason for this is simply because mobile phones are much more personal to consumers. Unwanted emails are after all much...
