5 Ways art galleries can use Bulk SMS Marketing

by | Jan 9, 2015 |

Art galleries have a niche target market and reaching out to them isn’t always easy. But it doesn’t have to be. With Bulk SMS, you can effortlessly win and keep the interest of your patrons (and artists) – without spending a fortune. Growing your opt-in list Giving away freebies is the best way to get people to sign up for your contact list. But what on earth can you give away – definitely not a painting! It is time to reach out to your affiliates or create new business relationships. Start of by thinking about the interests of your target market – what would they like to receive? Pairing wine and art is an excellent idea. Get in touch with a local winery and ask them to sponsor a few bottles of wine that you can give away for free. In return, invite them to your next exhibition so they can promote their goods. Sending invites Bulk SMS marketing is cheap and can reach hundreds of people at once. What better way to let people know about your next art exhibition. Getting to know the artists Most artists have their own websites with info about themselves and examples of their work. Put a link in your message that will take the receiver to the artist’s online profile so they can learn more about him/ her. It might just influence a patron’s purchasing decision or inspire them to bring along people they know will appreciate the artist’s work. Giving feedback Send a SMS to your patrons to thank them for their attendance – it shows that you care and will...

How hotels and lodges can utilize Wholesale SMS during the holidays

by | Nov 28, 2014 |

Is it your business to offer accommodation to holiday goers and tourists? Lodges, hotels and resorts can make use of Wholesale SMS to make their clientele’s stay a wonderful one. Start by listing all the things that people need or would like to know when going on vacation. You probably already have some info on your website about interesting places nearby to visit. But you can give them even more valuable information. Making the booking Text the caller a list of available rooms Send them a confirmation of payment received Send a list of items they have to bring along that you don’t supply (if any) How they can get hold of transportation if they don’t have their own (details of car hire services or cab companies) If you are in a malaria hotspot, send them a reminder to take preventative medication beforehand On the road: Anything can happen while you are traveling by car. You can get a flat tire or get into an accident. On the other hand, your vehicle also needs petrol and the driver needs to stretch his/ her legs regularly. This gives you the opportunity to use Wholesale SMS to text the following info to travellers: Directions to your lodge Petrol stations, tourist attractions and rest stops they can encounter along the way The contact details of emergency services in the vicinity While they are there A daily weather update in the early morning can help them to plan their activities for the day Ask local shops and restaurants in your vicinity to let you know of any specials they are running and forward...

4 Brilliant tricks to drive sales with a Bulk SMS campaign

by | Nov 24, 2014 |

A single SMS can’t say it all, but a Bulk SMS campaign can cover all your bases. One text message might not make a lasting impression, but with Wholesale SMS you can make a greater impact. How can you make use of multiple texts to create something awesome? Make it fun If you have video at your disposal, it is easy to give your product an edge. If your customers don’t own smartphones, images combined with text can be equally impactful. And if text is all you got? Then you will just have to be creative. Look to your brand’s logo, motto and values for inspiration. Be clever and quirky; make cool rhymes or striking similarities. You can even poke fun at your competitors (just don’t get into legal trouble) or tie it in with the latest happenings around the world (for example celebrity gossip, the antics of politicians or a change in the weather). Make it shocking Use Bulk SMS to give your customers something to think about. Make a statement like: “did you know, for the past five years nobody has made a change to (this product). You have been deprived of all the benefits of (this product) all this time. But not anymore. We have revamped it and made it so cool, even (a celebrity’s name) will love it.” Be bold! You want your customers to say: “Well thank goodness for (your brand)!” Talk about all the benefits Your product has a list of benefits, right? It isn’t wise to try and cram all those benefits into one SMS – it is just too much for...

How to play it safe with your Bulk SMS marketing

by | Nov 5, 2014 |

Bulk SMS marketing isn’t something your brand should take on lightly. Your customer’s phone is after all a private space, and if you carelessly invade it, you could lose their trust and loyalty. How can you avoid falling into such a trap? Be the best version of yourself that you can possibly be When you sit down to construct your messages, think carefully about what you want to say. You want your message to be relevant, add value, and elicit some kind of response. What you don’t want it to be is offensive, irritating or a waste of the receiver’s time. What you put into your text will depend on three things: who you are, what you want to achieve and who your customers are. Every brand has a personality and a voice. You might be serious and highly professional (e.g. a law firm) or clever and quirky (e.g. a fast food takeout). Your brand’s personality will reflect in your Bulk SMS marketing. Don’t try to be something that you are not or talk in a way that your customers don’t expect. For example: if a law firm used “teenage talk” in their messages, their clients might feel that the company couldn’t possibly help them out of trouble. Think your content through very carefully! Respect your customers In the beginning, brands are a little cautious about how and when they send their messages. But as soon as they get the hang of it, they let loose and it rains texts on their customers’ heads. Never get trigger happy Put yourself in your customer’s shoes. What do you think your...

Bulk SMS marketing ideas for nightclubs

by | Oct 13, 2014 |

Nightclubs have a lot of things going for them when it comes to Bulk SMS Marketing: party goers always have their phones on them and they usually travel in groups. How can you use texting to get customers through the doors? Apart from having a drink in their hand, club customers always have something else in the other – their mobile phone. This puts a marketer in the ideal situation for doing on-the-spot marketing. Naturally, a club is at its busiest over weekends, so you can use the weekdays to build up hype. Or, you can even try to lure your customers during the week. No matter what your objectives are, you can make use of any of the following Bulk SMS strategies. Free entry or half price entry if they show the doorman a promotional text message. Mobile coupons/ vouchers to get discounts on drinks or free shooters Text reminders about special events or upcoming shows at the club. New Year’s is probably of the biggest party events, so make sure you text customers about it well beforehand so you can outsmart your competitors. Text-to-win contests. Customers can send an SMS answering a question about the club or an event. You will then announce the winners during the party – thus, entrants can only claim their prize if they are present at that time. This is a smart way to grow your customer contact list as well. Refer a friend. Send customers a unique code along with a promotional messages and ask them to forward it to their friends. Reward the customer who spreads your message around the...