by anton | Aug 16, 2013 |
Most companies have yet to embrace MMS as a marketing tool. However, it is estimated that 90% of the time a mobile user other tools in your arsenal to create a truly effective strategy. Be innovative and creative with your mobile content. Think quality graphics, unique audio etc. Always keep etiquette in mind – just because you can create anything you want, it doesn’t always mean you should. Don’t spam your customers by mindlessly sending messages every few seconds and don’t send the same message more than once. Be mindful of the type of content you create and steer clear from anything that could be seen as offensive. Some mobile phones can’t receive MMS messages, so be sure to ask about the multimedia capabilities of the client’s cell phone when he/ she signs up for your services. This brings us to another important point – what reason does a client have to give you their phone number? The best approach will be to offer an incentive like a discount – this way customers will feel as if they are getting something in return and not that you are simply trying to sell your...
by anton | Aug 14, 2013 |
Apart from the more obvious uses of MMS in a business (sending adverts/ billing info) there are five surprising ways you can use multimedia messaging to your advantage. Managing your work force If your employees have limited computer access, you can make use of mobile to keep in touch with them. For instance: speed up approval processes like leave applications or stock purchases Manage work schedules or shifts Send important news – a snippet of the company’s newsletter or congratulations to the branch that reached their sales target. Emergency info or alerts/ notifications – for example send an MMS during an emergency to make sure everyone follows the correct evacuation procedure. Staff can send pictures of their promotional work for placement on the company’s Facebook page. Mange your client service center Using Multimedia Messages to communicate with clients (along with your traditional phone/ fax/ email solutions) opens up a whole new channel of communication. It might not be suitable for all types of complaints or queries, but it can solve some of the problems experienced during a phone call (dropping the line, waiting for hours to speak to a consultant, noise pollution affecting the caller’s hearing). Appointment management When a business work on an appointment basis, it often happens that clients forget about their scheduled visit. This can causes a back log, loss of revenue and frustration on both the part of the business and client. By sending a MMS to your client a few hours before the scheduled appointment, you can minimize the number of late- or no-shows. Why not include a map to your location so your...
by anton | Aug 12, 2013 |
If you are a new company just starting out, you know how tough it is to get your foot in the door with your intended consumers. Bulk SMS services can help you in a number of ways to make your entrance into the business world a memorable one. At Integrat we understand that the world of marketing is rife with competition – they don’t call it cutthroat for nothing. It is very difficult for a business to establish itself amongst competitors who have been there for years and have loads of loyal customers. Why would any of their clientele make use of your services? How can you let awareness of your products and services through Bulk SMS services offered by...
