by anton | Oct 4, 2013 |
It is said a picture can speak a 1000 words. If that is the case, then MMS (Multimedia Messaging Services) is one of the most compact ways to construct a marketing message. Be as creative as you want to be. Depending on what you want to convey to your customers, you can rock their world with some truly unique stuff teetering on the edge of whacky, sophisticated or just plain amazing. Create promotional messages that will inspire customers to run to their nearest branch or have them follow through on a purchase online. MMS messages were created with fewer restrictions in mind. Forget about the character limitation of text messages – multimedia messages can pack a punch with pictures and sound. These messages are direct and personal and can MMS to get you point across. The concern have been raised that the read and response rate for SMS is better than that of MMS, but the solution lies in knowing your target market beforehand. Give your company’s mojo a boost with MMS services from Integrat – drop us a mail...
by anton | Oct 2, 2013 |
Are you thinking about making use of Bulk SMS services for your campaign but aren’t sure if it is a good idea? Throw those doubts away – you can’t go wrong with text message communication! Companies have realised the value of SMS in marketing, promotional and brand awareness campaigns and projects. It is slowly turning into the preferred method of getting important messages across to clientele. Why is that? Because Bulk SMS services are: Cheap: it costs less than most traditional forms of marketing such as advertisements in newspapers, magazines, pamphlets etc. Flexible: you can making use of our Bulk SMS services for your business...
by anton | Sep 9, 2013 |
If you render services that can operate with menu or session based interactions, you will find a use for Unstructured Supplementary Service Data (USSD) in your business. Let’s have a look at some of the ways this service can be utilized. Mobile banking: Instead of visiting a branch or going to the ATM, you can do back? Sending people info about the symptoms and where they can get help could go a long way to save lives. Patients who suffer from chronic diseases can benefit by receiving reminders to take their medicine and education on how to live healthy. Updating mobile software: You might not have realised it, but when you put your sim card in a brand new phone and have to request new settings from your service provider (by dialling a number with an asterisk and hash character), you are using USSD. Updating all the software on a mobile phone will take this a step further, but with the power of USSD this should be easy as pie. Customer self-management and service: Instead of having a consultant or even an Interactive Voice response system on the other end, you could have Unstructured Supplementary Service Data menus. Customers can use these menus to order/ buy products, subscribe to your services, browse through a list of frequently asked questions etc. You can also use USSD to send once off communications like promotions, updates, voting, polling, news and much more. Talk to Integrat about about USSD and USSD Push services for your business. We can help you find the right solution to fit your needs or those of your company...
by anton | Sep 6, 2013 |
Often times a business is faced with the decision of choosing between USSD (Unstructured Supplementary Service Data) or SMS (Short Messages Services) as a communication tool. What is the difference? SMS uses a store-and-forward bearer. The customer receives a text message in the inbox of their phone. After the message is read, the user can delete, save or forward the SDCCH (stand-alone dedicated control channel) when the handset is not in a call. When the handset is busy with a call, USSD will use the FACCH (fast associated control channel) with a significant improvement in transfer speed (1000 bits/second). Depending on your communication needs, you use either SMS or Unstructured Supplementary Service Data or both to achieve different...
by anton | Sep 4, 2013 |
USSD is the abbreviation for Unstructured Supplementary Service Data. You can get two types of USSD options: Push and Pull. What is the difference? USSD is real-time messaging option similar to SMS where you don’t speak to a person but exchange data during a session based connection with a computer. Most handsets are capable of utilizing this service – all you need is a connection to a GSM network and you are all set. USSD Pull messages are seen as “pulling in” a client to make use of your service. In other words, the client has to come to you via their mobile phone. The mobile subscriber requests your services through a message towards the Gateway using USSD Short Codes e.g.*100. Examples include: Info on the latest news or sports Purchases (tickets, airtime) Some call centres use USSD instead of Interactive Voice Response Systems Unstructured Supplementary Service Data Push messages can be described as “pushing a message on the client.” Here you are bringing your service to your clients Supplementary Service protocols can offer...
by anton | Sep 2, 2013 |
People working in the field of mobile are very familiar with the term Unstructured Supplementary Service Data (USSD) but it often leaves clientele scratching their heads when a mobile aggregation service provider offers it as a product. What is it exactly? USSD is a GSM technology that allows for a two way exchange of data in real time. It is almost like a live telephone conversation without speaking or using words. The user has to dial a number sequence from his mobile phone in order to access certain mobile services or applications. We are all familiar with sending a “please call me” or buying airtime/ vouchers via your phone – this is done through Unstructured Supplementary Service Data. The number you dial usually starts with an asterisk or hash character followed by a sequence of numbers and ends with an asterisk or hash character again. The phone recognises the number and will use the USSD bearer instead of a voice call. In other words, you are directed to an infrastructure instead mobile service...
