How to construct the content of your Bulk SMS

Nothing is more important in a Bulk SMS marketing campaign than the content of your messages. If your content isn’t appealing, your customers will delete your text right away. How can you get recipients to stop, read and take action? Don’t rush it Never write a last minute text, send it to your customers and hold thumbs for the best. Think carefully about what you want to say and take your time with it. Your message needs to have meaning and value and create an impact. Nothing screams “unprofessional” like a sloppy text filled with spelling and grammar mistakes. Say what you mean and mean what you say Don’t send vague Bulk SMS messages. Provide a clear call to action and tell customers exactly what you have to offer/ want them to do with the info. Don’t use text messages do business with you at all. But if you keep harassing them with irrelevant Bulk SMS messages, you will surely lose their support forever. Don’t leave the “stop” option out because you are afraid to lose your SMS base – you will only end up damaging your brand if you...

How can I optimize my IVR system?

Today it is harder than ever to cut through the communication noise to reach your clients. This doesn’t only ring true for marketing practices, but also for your answering systems. How can you make the best of your IVR (Interactive Voice Response)? Offer value: To truly rise above the rest with your IVR, you should offer your clients one simple thing – value. This could be anything from saving them time and money to supplying them with something extra (like information) that your competitors can’t. Keep it simple: Your clients are pushing for time. The last thing they want to do is listen to an intricate list of options that goes on and on. Only have the options available that are most important – take note, important to your clients, not your company. Get to the point, fast: Your IVR system shouldn’t have a long welcoming call. Also, your Interactive Voice Response system should respond promptly to the client’s input with intelligent follow up choices. There shouldn’t be a long delay in response after the client has made their choice from the menu. Encourage interruptions: Offer “barge in” technology that will allow clients to respond to prompts without listening to the entire command. This won’t only save the customer time and money, but will also help eliminate frustration. Jump the queue: Ensure your system offers immediate follow up with a live representative once the routine transactions have been completed using the IVR. According to vocantas.com, the best case scenario here is to push your IVR customers to the front of the queue for a live attendant when they need...

IVR systems and good customer service go hand in hand

So, you have decided that it is high time your company invested in a good IVR (Interactive Voice Response) system. If you have chosen Integrat, you know you’re your system will be in good hands. Now the only thing left for you to do is to work that system like a pro. How? By providing excellent customer service! Here are 8 tips to get you on the right track 1. Be knowledgeable about your products and services so when your customers call, you can solve their problems on the first your business as a pleasant...

Make your marketing campaigns more focused with Bulk SMS

Did you know that you can make your marketing campaigns more focused with Bulk SMS, providing you with better results? You bet! Curios? Then you have come to the right place! Why Bulk SMS is such a focused medium: Content scope: A recall the content of the text later on. Also, don’t send a text every day for three weeks – it will annoy your customers immensely. Space your messages...

How to start a MMS marketing campaign in 9 steps

Bulk SMS, MMS and even LBS are mobile marketing products filled with a list of possibilities longer than their abbreviations. And best of all, you can do it all yourself, which makes it ideal for the small business owner. How can you start your mobile marketing campaign? It doesn’t matter which mobile tools or mediums you choose, you will most likely always follow these nine steps. 1. Decide if you are going to handle everything yourself/ in-house or hire an agency to do it for you. If you opt for the DIY option, just make sure you can handle the work load. 2. Figure out who your target market is before you compose your material. Are you aiming for your “usual” customer base, or do want to target a “fresh” group. 3. Create the means to collect numbers. you’ll achieve even greater...