Bulk SMS, MMS and even LBS are mobile marketing products filled with a list of possibilities longer than their abbreviations. And best of all, you can do it all yourself, which makes it ideal for the small business owner.
How can you start your mobile marketing campaign?
It doesn’t matter which mobile tools or mediums you choose, you will most likely always follow these nine steps.
1. Decide if you are going to handle everything yourself/ in-house or hire an agency to do it for you. If you opt for the DIY option, just make sure you can handle the work load.
2. Figure out who your target market is before you compose your material. Are you aiming for your “usual” customer base, or do want to target a “fresh” group.
3. Create the means to collect numbers.
you’ll achieve even greater ROI!