5 Reasons why you should use a VAS aggregator

A VAS (Value Added Services) aggregator is usually a company that specializes in mobile related products and services for business. Why should you make use of such a company? We can give you (at least) five reasons.

You can shape and mold their products

You will be able to choose from a variety of cutting edge mobile products and services. But what makes it even better, is that you can use their products for a variety of things. Take a SMS platform for example. You can use it for hardcore marketing the one day and whish a customer a happy birthday the next. You can bend, mould and shape it to suit different needs on different occasions.

It will streamline your business

A VAS aggregator’s whole mission is to supply you with the mobile tools that will streamline your communication and marketing efforts with your own offerings. Part of the idea is also to make this as easy as possible for you and your employees to do so. Thus, their platforms and programmes are usually quite user-friendly.

You get value for money

Your company’s bottom-line is very important – you can’t afford to waste any money on expensive products that can’t deliver results. That is why a VAS aggregator has affordable packages that can suit different budgets. Plus, in comparison to other marketing methods, mobile is way cheaper than other forms of mass advertising.

It will give you a competitive edge

You can reach your customers anytime, anywhere. And we aren’t talking only locally, but even international as well. Think about it. An ad on the radio, a billboard or in the newspaper can only go where the advertising medium can go. For instance, if you have a billboard on the N1, only people travelling on that road will see it. But not mobile – it can cross any border.

You can measure the results

A Vas aggregator’s products are all measurable. You will never know how many people read your ad in the newspaper or heard it on the radio, but with mobile you can see how many people interacted with your message.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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