Now is the right time to start with mobile advertising

Now is the right time to start with mobile advertising

by | Dec 17, 2014 |

Did you know that mobile advertising is at a tipping point where most businesses interested in growth cannot ignore it anymore. This doesn’t just count for businesses with an  online presence but for traditional brick and mortar stores as well as almost everyone is walking with a mobile device in their pocket. Back in the day when you got lost travelling somewhere you would stop and ask the nearest bystander. Those days are over with the help of Google Maps as it can guide you directly to where you where you want to go. This clearly shows that your business should have a presence on the mobile web. With the launch of low cost smartphones everywhere, it has created a boom where anyone can afford  to access the web. It’s really not targeted to a specific demographic anymore. The time is right now if you haven’t already, to start with a smart mobile advertising campaign to get the word out about your business or to start engaging with your target audience. How do I get started with mobile advertising? Promoting your brand Once your brand has been created, start a mobile advertising campaign by promoting it so that people can become aware of your existence. Mobile advertising is an awesome medium as it targets the always on always connected device. This is also one of the only mediums that you can use to target your audience irrespective of where they are. Mobile people never leave their mobile devices more than an arms length away, so your audience is always reachable. With mobile ads you are also not restricted to certain geographical boundaries...
Benefits of mobile advertising

Benefits of mobile advertising

by | Dec 12, 2014 |

Mobile advertising and marketing is not only one of the best ways to promote your brand to your target audience, but it’s also one of the cleverest advertising mediums. While this can be said about most advertising platforms, mobile advertising is unique. Your mobile phone hardly leaves an arm distance from you and they are so much more than just a phone. It’s an always on always connected device. Your mobile is your world and you are using it in more ways than just a phone such as using it to read and respond to emails, play games, listen to music, engaging with your friends on social media or just interacting with some apps. Mobile advertising is the easiest way of impressing and reaching your target audience. Why? Have a read below. Always on, always connected Your mobile device is seldom switched off and always within arms length of you. This means that it’s always on and connected which gives you the opportunity to advertise 24/7. This doesn’t mean you should advertise at 3:00 AM just for the sake of it,however this does give you freedom in creating smart marketing campaigns. Use different times of the day to target multiple markets. It’s personal communication You can create mobile advertising campaigns so that they take on the form of direct communication to the recipient or viewer. This can drive engagement and it makes it more personal. Driving engagement is king with marketing and this medium gives you the ability to personalise your marketing messages. Study your target audience As said earlier, your mobile phone hardly leaves your side and so it can be used to study your...
Text tags: An excellent way to reach your target market

Text tags: An excellent way to reach your target market

by | Dec 9, 2014 |

Mobile advertising is increasingly being implemented and adopted by new and established businesses around the globe. (Text Tags) is one of the fastest growing methods to promote your brand either to promote your business or to provide your target audience with valuable information. Text tags are targeted, affordable and one of the easiest ways that you can convey your brand message to selected demographics. The number of active mobile devices is increasing everyday and almost everyone has a mobile handset. There are many people (including myself), with more than one handset. It’s not just a craze, mobile technology is evolving  faster  than we can adapt. It’s a portable always on always connected device. This creates an excellent opportunity for brands to effectively communicate with their target audience and be ensured that their brand message will be delivered and read. Mobile advertising is more than Text Tags Embedded mobile applications and smartphones have enhanced this mobile craze. Your mobile device isn’t just a device that you can use to call and SMS someone. Games, camera, music, and various apps are some of the great features of smartphones. Smart advertisers can ensure that their brand message gets delivered to these users who are continuously attached to their mobile phones. At some stage, these users will see the brand message sent to them through the various apps and if they are interested, they might consider interacting/buying the service or product. If they are not interested they can simply delete the message in their inbox. With this, advertisers should be clever with the messages that they are sending and not spam their demographic. The content of the message should be...
What are the advantages of mobile advertising?

What are the advantages of mobile advertising?

by | Dec 3, 2014 |

Mobile advertising is the method of marketing/advertising through mobile devices such as smartphones, feature phones, and tablets. While this marketing medium hasn’t taken off yet with the same growth that digital marketing did, it’s going to happen soon as mobile usage is busy taking over across the world. More people are using their mobile devices to access the web than through desktops. The unique selling point of marketing on this platform is it’s reach and versatility. Lower priced tablets and smart phones are busy entering the market which enables anyone to utilise one. This also means that these cost effective devices that are entering the marketing are eating into the overall market share of traditional desktop pc. Why am I telling you this? It’s because this change is busy accelerating the overall growth in mobile advertising and should not be an after thought with your marketing campaigns, but should form part of it. Here’s a couple of advantages to mobile advertising Mobile advertising advantages Improved reach: It’s a fact that the mobile web is getting bigger every day. Starting with a mobile advertising now will give you a leading head start over your competitors. People are using Google, Facebook and many other mediums more on their mobile devices than on desktop computers. ROI: Mobile advertising is cost effective and it can reach a large audience with very limited marketing spend. For less money you can reach more people at the faction of the cost compared to traditional advertising mediums. It’s targeted: With mobile advertising it’s possible to target selected audiences by narrowing down the geography and demographic that you...
Text ads and mobile ads might be disruptive, but valuable

Text ads and mobile ads might be disruptive, but valuable

by | Dec 2, 2014 |

Mobile advertisements that are sent to mobile phones might sound like it’s disruptive, but since they require permission from the recipient to be sent, people usually like them. This is also one of the fastest growing advertising mediums where mobile ad spenditure is increasing year on year. Users allow mobile advertisements that are sent to them because they might need a special offer or receive a coupon before it opens to the public. They are targeted and relevant. Relevance drives smart targeted marketing and these ads are usually relevant. I know I’m getting a few ads myself; a reminder of discount prices at my favourite golf store and special offers at a local restaurant. I’m notified at the right time about these offers. Mobile advertising is different Mobile advertising is very different than traditional advertising as it can be switched off to be read later. It doesn’t have the same volume issues as radio and TV ads where you have to switch the device off or view a different channel to ignore the advertisements. Mobile ads especially text ads will remain on the mobile phone until the user views or deletes it. Mobile advertising also occupies less space than on laptops, desktops and tablets, and to get the most out of it, it’s important that they contain only the best optimised messages that are easily read and understood. Tapping into the mobile web allows you to dynamically connect with your target audience and engage with them anytime, anywhere. Consumers have already adapted to mobile advertising and it’s the new standard method of advertising. It takes the lead in producing more returns than other marketing...
CNBCA: Africa’s mobile market is booming

CNBCA: Africa’s mobile market is booming

by | Nov 28, 2014 |

Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...