by anton | Dec 26, 2014 |
Having a call to action in your Mobile Advertising is a must, but having the right one is even more important. The internet makes it possible to get more creative with your instructions than traditional advertising methods because it allows us to share content more easily. So, what can you direct mobile users to do? Visit your website This is probably the most popular call. If you have an online store on your website – even more so! Your website functions as your company’s central point of contact and contains all the info a consumer needs to get in touch with you. So instead of wasting your limited ad copy on all your contact details, simply refer consumers to your website. Watch your YouTube Video Having a YouTube video that describes/ demonstrates your products or services is an excellent marketing method. People love visuals! You can even take your television ad and easily upload it to YouTube. Put a link to your video in your Mobile Advertisement for an impressive call to action. Follow you on Social Media Social Media is a great platform for customer relations as well as marketing and research initiatives. But, people can be lazy and they don’t necessarily want to search for your channels or retype a URL they found somewhere. Take them directly to your channels by supplying the links to your accounts in your Mobile Advertising copy. Supplying it via SMS also creates an opportunity for an existing customer to forward it to a friend who is not yet a follower. Install your app Mobile applications can help to make a website...
by anton | Dec 24, 2014 |
All marketers know that an advertisement (no matter if it is printed, on the radio, appears on television or the internet) always has to have a call to action. How does it work if you have chosen Mobile Advertising? Can you do more with your call to action, or are you limited to a few standard choices? Let’s talk first about what a call to action is. In a nutshell, it is the instruction you give a viewer or listener at the end of your ad. This instruction tells the consumer what you want them to do: call you, go to your website or visit your shop/ offices. You want the action to compliment your ad and, of course, it has to make sense. For example: if you have an in-store promotion, you would encourage consumers to “get to XYZ grocer right now” instead of having a line such as “have a look at our cool photos on Facebook.” Your company’s Facebook photos might gain you more Social Media followers (not the aim of your ad) but it won’t encourage people to rush to your shop to buy products. That is why it is important that your advertisement’s call to action is a true reflection of what you want to achieve. The next question is: what can you do when it comes to Mobile Advertising? What can you instruct consumers to do? The good news is: you can do more than you can with traditional advertising! The sharing of links in particular can make your mobile ads unique. Think about it: brands rarely share links in traditional ad copy...
by anton | Dec 22, 2014 |
Getting consumers to click is your ultimate goal with Mobile Advertising. But as with most things in life, it isn’t so easy – simply pasting a link to your website online won’t do the trick. What can you do to make your brand more attractive than others? Know your target market Yes, you know this one all too well. You can’t offer a product or service if you don’t know who will be interested in it. Now you don’t have to know everything to the finest detail of your target market (like the colour of their eyes) but you absolutely have to know the following: Their age: Each generation has their own perceptions, trends and interests. Their gender: Men and women don’t always find the same messages appealing Their location: Demographics are connected to culture and a way of life that differs from country to country – even from province to province. How they use the internet: Do you know what your target market searches for online and how they go about doing this? This is very important for your Mobile Advertising campaign, because it will mean the difference between getting noticed or ignored. Put time and resources into researching your customers’ mobile behaviour so you can be exactly where they need you. Stay on top of trends Trends are a sure way to draw attention to your offers. Just look at the power of internet meme’s – people love sharing it and creating their own spinoffs of it. How many times have you seen Grumpy Cat or the Stay Calm meme revamped and shared over and over again?...
by anton | Dec 15, 2014 |
Is your brand ready to take the Mobile Advertising plunge? Researching the use of keywords for your content can make the difference between getting noticed or passed over. Why is this so important? Consumers all lead very busy lives and they don’t just stop and take notice of every single thing that crosses their path, especially on the internet. It takes something special (or a few specific factors working together) to make them click on a link. This is where keywords come in. A Mobile Advertisement containing the right keywords will: Grab the user’s attention because the content is relevant to his search Appear higher up on the page where the consumer is most likely to click People are lazy and they don’t want to read lengthy text or scroll through more than one page of search results. They want speedy results at their fingertips. That is why you want your advertisement to rank higher than those of your competitors so the user will click on your link first and forget about the rest. How do you figure out which keywords will work for your specific product or service? The first thing you should do is to identify your competitors and then have a look at what they are doing. It is an excellent way of familiarizing yourself with what is out there. Analyze their Mobile Advertising and look at how they structure their content. Why are they able to rank at the top of the page? Why would consumers want to click on their ads? Why did their ad catch your eye in the first place? Once you...
by anton | Nov 28, 2014 |
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...
