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Everything about Mobile Advertising!
Benefits of mobile advertising
Mobile advertising and marketing is not only one of the best ways to promote your brand to your target audience, but it’s also one of the cleverest advertising mediums. While this can be said about most advertising platforms, mobile advertising is unique. Your mobile phone hardly leaves an arm distance from you and they are so much more than just a phone. It’s an always on always connected device. Your mobile is your world and you are using it in more ways than just a phone such as using it to read and respond to emails, play games, listen to music, engaging with your friends on social media or just interacting with some apps. Mobile advertising is the easiest way of impressing and reaching your target audience. Why? Have a read below. Always on, always connected Your mobile device is seldom switched off and always within arms length of you. This means that it’s always on and connected which gives you the opportunity to advertise 24/7. This doesn’t mean you should advertise at 3:00 AM just for the sake of it,however this does give you freedom in creating smart marketing campaigns. Use different times of the day to target multiple markets. It’s personal communication You can create mobile advertising campaigns so that they take on the form of direct communication to the recipient or viewer. This can drive engagement and it makes it more personal. Driving engagement is king with marketing and this medium gives you the ability to personalise your marketing messages. Study your target audience As said earlier, your mobile phone hardly leaves your side and so it can be used to study your...What to keep in mind for your 2015 SMS Marketing campaigns Part 1
Are you already enjoying a relaxing vacation or still hard at work at the office? Either way, you know that you have to start planning for your 2015 SMS Marketing campaigns sooner rather than later. And yes, it is a tall order, especially at this time of year. Everyone is feeling tired and creativity is running low. Changes are good that everybody in the boardroom is scratching their heads and simply looking at each other with “what are we going to do?” faces. Now, being a creative genius is up completely up to you. But the good news is that we can make your life much easier by giving you a few guidelines for the coming year. So while you are recharging your battery or waiting for an awesome idea to hit you in the head, here are a few things to think about for your 2015 SMS Marketing campaigns. Not just a pretty face Your brand has to focus on being more than “just another brand” and more than simply being a pretty face. You already know that you have to create content for your messages that are unique, but you have to go beyond that to be relevant. Consumers are getting all the more picky about what they are sharing with their friends, because it seems that the same old stuff gets circulated over and over again. So while it may be nice to use a different picture, you won’t get anywhere by using to same old sayings and phrases. Seeing as one of the great benefits about SMS Marketing is the fact the people can forward...
Text tags: An excellent way to reach your target market
Mobile advertising is increasingly being implemented and adopted by new and established businesses around the globe. (Text Tags) is one of the fastest growing methods to promote your brand either to promote your business or to provide your target audience with valuable information. Text tags are targeted, affordable and one of the easiest ways that you can convey your brand message to selected demographics. The number of active mobile devices is increasing everyday and almost everyone has a mobile handset. There are many people (including myself), with more than one handset. It’s not just a craze, mobile technology is evolving faster than we can adapt. It’s a portable always on always connected device. This creates an excellent opportunity for brands to effectively communicate with their target audience and be ensured that their brand message will be delivered and read. Mobile advertising is more than Text Tags Embedded mobile applications and smartphones have enhanced this mobile craze. Your mobile device isn’t just a device that you can use to call and SMS someone. Games, camera, music, and various apps are some of the great features of smartphones. Smart advertisers can ensure that their brand message gets delivered to these users who are continuously attached to their mobile phones. At some stage, these users will see the brand message sent to them through the various apps and if they are interested, they might consider interacting/buying the service or product. If they are not interested they can simply delete the message in their inbox. With this, advertisers should be clever with the messages that they are sending and not spam their demographic. The content of the message should be...Understanding the potential of Mobile Advertising
To realize the potential of Mobile Advertising, one must understand a little bit about the mobile industry as a whole and where it is going. This is why you shouldn’t ignore the humble cell phone as a powerful marketing tool. Television, radio and paper-based ads are still effective – nobody can argue with that. However, the potential that mobile holds to reach consumers are growing bigger and wider with each passing year. People rely so heavily on their mobile phones that they expect more and more services and products to be made available via this channel. They don’t want hundreds of devices that function separately – they want everything streamlined on one thing. Plus they want to expand as little energy as possible to operate it. It is thus not so farfetched to say that cell phones are fast becoming the one device to rule them all The time for sitting on the sidelines and watching other brands rake in the cash, are gone. It is time for your brand to get in on the action of Mobile Advertising. Listen to your consumers. They crave mobile aggregation. They want to search, order and pay for your products in one swoop. They want your products and services at their fingertips. Regardless of age, race, gender, income or nationality, consumers all over the world are turning their attention towards mobile. They use it for anything from purchasing concert tickets, subscribing to magazines or following the latest celebrity gossip. Is your brand present? Is it shouting loud and clear: “here I am!” If your answer is no, why not? Mobile Advertising is...Everything consumers should know about Premium SMS
Have you ever seen Premium SMS offered as a payment option but you weren’t sure what it was and how it worked? We will tell you everything you need to know about it. What is Premium SMS? In a nutshell, it is a way to pay for goods and services by sending a text message to the provider of that service. The provider will then deduct the money from the sender’s airtime (if you are on pay-as-you-go) or from your mobile bill (if you have a phone contract.) The message will look something like this: “To enter our competition, text your name to 12345.” The phone number will usually be very short. What kind of services is it used for? Currently, it is being used to pay for virtual goods (entertainment and for your phone or computer. Like ringtones, games, wallpapers, chat services, competition entries, voting, and various mobile applications. What will it cost? The goods/ services are usually inexpensive – most likely because consumers feel safer transferring a few bucks opposed to hundreds of bucks. Also, should something go wrong with the transfer, the consumer won’t lose too much money in the process. The rate of the Premium SMS service will depend on the provider. It is important to look at the terms and conditions of the service before you send your SMS. Consumers often make the mistake in thinking that they are doing a once-off payment, but in the meantime they have signed up for a weekly/ monthly deduction. How do I cancel my Premium SMS subscription? The provider is required by law to offer an easy...
What are the advantages of mobile advertising?
Mobile advertising is the method of marketing/advertising through mobile devices such as smartphones, feature phones, and tablets. While this marketing medium hasn’t taken off yet with the same growth that digital marketing did, it’s going to happen soon as mobile usage is busy taking over across the world. More people are using their mobile devices to access the web than through desktops. The unique selling point of marketing on this platform is it’s reach and versatility. Lower priced tablets and smart phones are busy entering the market which enables anyone to utilise one. This also means that these cost effective devices that are entering the marketing are eating into the overall market share of traditional desktop pc. Why am I telling you this? It’s because this change is busy accelerating the overall growth in mobile advertising and should not be an after thought with your marketing campaigns, but should form part of it. Here’s a couple of advantages to mobile advertising Mobile advertising advantages Improved reach: It’s a fact that the mobile web is getting bigger every day. Starting with a mobile advertising now will give you a leading head start over your competitors. People are using Google, Facebook and many other mediums more on their mobile devices than on desktop computers. ROI: Mobile advertising is cost effective and it can reach a large audience with very limited marketing spend. For less money you can reach more people at the faction of the cost compared to traditional advertising mediums. It’s targeted: With mobile advertising it’s possible to target selected audiences by narrowing down the geography and demographic that you...4 Ways travel agencies kan make a killing with SMS Marketing
Travel agencies work in a fast paced environment where the devil is in the details. Things can easily go wrong or change in the blink of an eye. Here is how you can use SMS Marketing to increase sales and customer loyalty. Last-minute deals Did someone suddenly cancel and now you have an open booking? Instead of crying over money lost, use text messaging to alert your clientele about last-minute deals. Because SMS is instant, you can send the info and receive a response in no time. You will require a customer opt-in list for this of course, but who would not want to be on such a list if it means they have the chance to get an amazing deal. Hot offers Your customers might not be following you on Facebook, or maybe it has been a while since they last spent time on your website. Maybe they haven’t checked their emails in the last 24 hours. But you know that they carry their phone on their person 24/7. Spare them then the hassle of looking you up or browsing through endless travel websites and brochures. With SMS Marketing, you can put hot deals in the palm of their hand. Give helpful hints and tips Once you know where your customer is going, you can send them some helpful info. After all, making a booking is only one part of a traveller’s journey. Put them in touch with car rental services, alert them to any rules or regulations they should be aware of, remind them to take along important essentials like a passport and money etc. Follow up...
Text ads and mobile ads might be disruptive, but valuable
Mobile advertisements that are sent to mobile phones might sound like it’s disruptive, but since they require permission from the recipient to be sent, people usually like them. This is also one of the fastest growing advertising mediums where mobile ad spenditure is increasing year on year. Users allow mobile advertisements that are sent to them because they might need a special offer or receive a coupon before it opens to the public. They are targeted and relevant. Relevance drives smart targeted marketing and these ads are usually relevant. I know I’m getting a few ads myself; a reminder of discount prices at my favourite golf store and special offers at a local restaurant. I’m notified at the right time about these offers. Mobile advertising is different Mobile advertising is very different than traditional advertising as it can be switched off to be read later. It doesn’t have the same volume issues as radio and TV ads where you have to switch the device off or view a different channel to ignore the advertisements. Mobile ads especially text ads will remain on the mobile phone until the user views or deletes it. Mobile advertising also occupies less space than on laptops, desktops and tablets, and to get the most out of it, it’s important that they contain only the best optimised messages that are easily read and understood. Tapping into the mobile web allows you to dynamically connect with your target audience and engage with them anytime, anywhere. Consumers have already adapted to mobile advertising and it’s the new standard method of advertising. It takes the lead in producing more returns than other marketing...Why should you hire a Mobile Advertising team?
Mobile marketing is often used as an afterthought – even more so for Mobile Advertising because it hasn’t been around for long. Most businesses aren’t sure how to use it, let alone where to start. When you browse for mobile tips and tricks on the Internet you will find various articles claiming to know it all. You might be skeptical about some of the things you read and hear, as you very well should be. Which information can you trust, and which are just the opinions of amateurs? The simple answer to all of this is to hire a specialist. It could be an advertising agency or a permanent employee who has expert knowledge on the subject. This person should be able to help you with various things, including how to discern between what works and what doesn’t. This will obviously help to safe you money because you don’t have to spend your marketing budget on figuring out how to use Mobile Advertising successfully. Apart from a person who is knowledgeable about these advertising methods, you also want a good graphics designer on your side. Mobile has limitations that desktop doesn’t have, especially when it comes the size of your display. It is absolutely crucial to use images and graphics correctly. Rather don’t try to do it yourself, or you will probably end up with ads that look anything but professional. Equally important, is your marketing messages. Once again, you have limitations when it comes to content. You can’t try to fit a whole essay into your ad, whether you are constructing a SMS or a banner ad. A...CNBCA: Africa’s mobile market is booming
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...
CNBCA: Africa’s mobile market is booming
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...How hotels and lodges can utilize Wholesale SMS during the holidays
Is it your business to offer accommodation to holiday goers and tourists? Lodges, hotels and resorts can make use of Wholesale SMS to make their clientele’s stay a wonderful one. Start by listing all the things that people need or would like to know when going on vacation. You probably already have some info on your website about interesting places nearby to visit. But you can give them even more valuable information. Making the booking Text the caller a list of available rooms Send them a confirmation of payment received Send a list of items they have to bring along that you don’t supply (if any) How they can get hold of transportation if they don’t have their own (details of car hire services or cab companies) If you are in a malaria hotspot, send them a reminder to take preventative medication beforehand On the road: Anything can happen while you are traveling by car. You can get a flat tire or get into an accident. On the other hand, your vehicle also needs petrol and the driver needs to stretch his/ her legs regularly. This gives you the opportunity to use Wholesale SMS to text the following info to travellers: Directions to your lodge Petrol stations, tourist attractions and rest stops they can encounter along the way The contact details of emergency services in the vicinity While they are there A daily weather update in the early morning can help them to plan their activities for the day Ask local shops and restaurants in your vicinity to let you know of any specials they are running and forward...Differences between desktop and Mobile Advertising
Should you go with desktop or Mobile Advertising? There isn’t a cookie-cutter answer that would be fitting for every single brand out there. We can, however, list a few key differences between the two that could help you to make up your mind. Content Because a mobile screen is much smaller your advertisement (and therefor your copy and images) have to smaller as well. This could result in less “oomph” being present, because you have to settle for less as well. It is much easier to write content for a desktop advertisement – you can list the benefits of your product, produce a call to action and have more “in your face” graphics. Mobile advertisers have to work smarter with their content so they can send the same message in fewer words. It is not impossible, it just takes a little more creativity. Accidental clicking Because a mobile user has to constantly zoom in and out of the mobile screen, this sometimes leads to accidental clicks. If you are paying for every user’s click, it could become a bit annoying, and it could mess up your statistics. But, at the same time, mobile ads generate more clicks than desktop ads – and all clicks can’t be accidental. To counter this problem, marketers need to look at the design and placement of a Mobile Advertisement. It has to make sense and placed in a location that attracts attention. User-friendliness Desktop advertisements are considered more user-friendly. Not only does the user have a large screen that enables him to view everything clearly, but he also has a mouse to help him...
How is mobile advertising different from email and Twitter?
Did you know that Twitter and email are highly interactive mediums, but so is mobile advertising. With mobile advertising, you can send coupons, targeted text messages, event alerts, special offers and other marketing content to targeted people. Even though it shares similarities than Twitter and email marketing, it’s quite different in execution, deliver, and service. Take note that in this example we are only using one mobile advertising channel which is text/sms advertising. The most notable difference between mobile advertising (text/sms messages) and email and Twitter is all of these mediums uses different content lengths that can be sent. Email content can basically be any length, but if you are targeting mobile users, shorter means better. With Twitter you are restricted to 140 characters so if you want to add a shortened URL in your message, you are restricted to 119 characters – 20 characters for the URL and 1 for a space. Text messages have a 160 character limit, but you can send text/sms messages that are spread across more than 1 message. The second biggest difference is that Twitter and email are sent through an internet service provider whilst an sms is then through a carrier or a wireless service provider. Another difference is that an email message is sent directly to another email address and an sms is sent to a cellphone number. Twitter has always taken the mobile first approach and can be configured so that the messages are delivered via sms, but by default it’s via email. Email has been the longest running medium out of these three and they do differ considerably. Email is a...Premium Rated USSD
Flexible, real time customer interaction Premium rated USSD for your business Premium rated USSD is a great new payment channel for your customers, and could be a brand new revenue stream for your business. The word “PREMIUM” in the mobile industry, refers to the rate / tariff that your subscribers pay in order to make use of your products or services. Premium rated USSD is initiated by the subscriber, and the subscriber is billed depending on the time spent on the USSD session. How does Premium rated USSD compare to Premium rated SMS? – It’s easier to use, as there are no keywords to remember. – Feedback to your subscriber is immediate. No more waiting for delayed messages. Another great advantage of Premium rated USSD is that it’s really easy to enable this, and there are no complex business rules and billing integration. As with standard USSD services, Premium rated USSD can be integrated into our Higate platform by making use of our SMPP or HTTP APIs. Please contact your account manager for more information on the different price bands that is available, as well as the costs & revenue options. Don’t get left behind, let Integrat (Pty) LTD help you and enable Premium USSD services...4 Brilliant tricks to drive sales with a Bulk SMS campaign
A single SMS can’t say it all, but a Bulk SMS campaign can cover all your bases. One text message might not make a lasting impression, but with Wholesale SMS you can make a greater impact. How can you make use of multiple texts to create something awesome? Make it fun If you have video at your disposal, it is easy to give your product an edge. If your customers don’t own smartphones, images combined with text can be equally impactful. And if text is all you got? Then you will just have to be creative. Look to your brand’s logo, motto and values for inspiration. Be clever and quirky; make cool rhymes or striking similarities. You can even poke fun at your competitors (just don’t get into legal trouble) or tie it in with the latest happenings around the world (for example celebrity gossip, the antics of politicians or a change in the weather). Make it shocking Use Bulk SMS to give your customers something to think about. Make a statement like: “did you know, for the past five years nobody has made a change to (this product). You have been deprived of all the benefits of (this product) all this time. But not anymore. We have revamped it and made it so cool, even (a celebrity’s name) will love it.” Be bold! You want your customers to say: “Well thank goodness for (your brand)!” Talk about all the benefits Your product has a list of benefits, right? It isn’t wise to try and cram all those benefits into one SMS – it is just too much for...Should you bother with SMS Marketing over the Holidays?
Most definitely yes! The Holidays are the ideal time to indulge in SMS Marketing to create loyalty and win new customers over. But is it really worth the effort? If you aren’t a direct supplier of Holiday related goodies, you might think to yourself why bother with mobile marketing. Lots of people are going on vacation this time of year and they won’t give your brand a second thought. But don’t despair. With all that free time on their hands, guess what consumers will be doing? Yep, browsing on their phones. So even if you don’t sell swimsuits or picnic baskets, you can still be relevant to your customers. You just need to put some creativity behind it. Also. If you are worried that your regular customers are enjoying a vacation far, far away, you can always shift your focus to visitors in your area. These visitors have various needs that you can cater for, including information about things to do and places to see nearby. You might just get new fans that, even when they go back home, will make an effort to get hold of your products. Depending on your industry, make use of any of these SMS Marketing ideas: Medical: Give people tips on how to care for their bodies during their holidays. Because people usually indulge in food or visit unfamiliar places, they might experience small medical emergencies like bee stings, food poisoning, stepping in broken glass etc. Give them advice on how to handle it. Automotive: The Holidays are time for traveling – whether you use your own vehicle or public transportation. You can...
Part 1: What mobile advertising options exist?
Did you know that old school traditional marketing and advertising is focused on reaching an audience usually through one medium such as radio, print, or TV. To give you an example, the billboards next to the road, magazines, newspapers, direct mail and the yellow pages use only one medium. With mobile advertising in Africa, you can reach your targeted audience through multiple mediums which can increase your reach and footprint in the digital space considerably. What mobile advertising options are available? Some mobile advertising mediums Mobile web: The mobile web allows people to access information on the go and view content directly from their mobile device such as featurephones, smartphones and tablets. A mobile optimised website allows businesses to run specific campaigns such as content marketing or banner campaigns. SMS/Text messages: This mediums allows you to send sms messages to your target audience. Even though you are restricted by only using a number of characters in the sms, it’s actually a very interactive medium where you can be sure that your audience will receive your message. You can send coupons, promotions or any other interactive message through this medium. MMS: With Multimedia Messaging you can send rich text and images on mobile phones. These items can include coupons that can be scanned, animated gifs, short video and audio or other rich text formats to grab the attention of your recipients. Even though these are just a couple of mobile advertising mediums, there are many more which we will explain in great detail within the next few weeks on our blog. There are many other mobile advertising options available but...Why you should offer Mobile Billing this Festive Season
Are you ready for the crazy Festive Season shopping to begin? Before you say yes, have a look at the payment options you are offering your customers. Is Mobile Billing one of them? If not, you will miss out on a potential gold mine. As you know, there are different kinds of Mobile Billing. For example: direct operator billing, premium SMS, event billing, OBS billing etc. It doesn’t matter which one you prefer, they all have one big thing in common: they make it as easy as pie for customers to pay for your products and services. And the easier it is to pay you, the more consumers will buy and the more times they will return. Sounds good? You bet. In-store Imagine a customer is standing in the line with a trolley full of goods. She unloads everything at the till point and suddenly she realizes (as it happens to everyone at one time or another) that she left her wallet at home. With all her credit cards and cash. Oh no! She will only have one choice – leave the shop and rush home to get her wallet. But, she feels so embarrassed about her mistake that she decides not to return to the shop, and you just lost a purchase of two thousand rand. If you offered Mobile Billing as a payment option, you could have avoided losing the customer. Because if she had to then, was take out her phone and pay you then and there. From home A lot of people hate to go shopping. Especially buying those last minute gifts – the malls...
Target the always on always connected device – mobile
It’s nearing the end of 2014 and everywhere you look you will see people staring down at their mobile devices. In coffee shops, on the train, taxis, and even while driving, being connected everyday everywhere is a reality for many. Even though there are many who still believe that mobile is just a fad and the craze will subside, now is the time to target people that are always connected through their mobile devices. The benefits of mobile advertising is massive and it keeps on evolving with no sign of stopping anytime soon. If you still need convincing that your business should start with a mobile advertising campaign, here’s a couple of points that should convince you if you aren’t already convinced. Mobile advertising is huge Always connected: I don’t know about you, but personally I never leave home without my mobile device. It’s part of me and is always present wherever I go. There’s absolutely no other marketing medium that can integrate in our daily lives so naturally than a mobile device. It’s always on and always connected. Get your message read: Email marketing was the bomb a couple of years ago and still is to many, but in my experience it has become diluted. It’s getting more difficult everyday to get your content read, but with text messaging, that problem is solved. Even though it can be disruptive to a certain extent, you can be sure that your message will be read through mobile advertising. Touch people emotionally: It’s a fact that the best marketing campaigns are the ones that touches people emotionally. A well crafted mobile advertising message...5 basic tips for your Mobile Advertising campaign
Are you new to Mobile Advertising? We have five practical tips to keep in mind when you are constructing your first campaign. It is easy to overlook the simple things, but you will be surprised how big of an impact the basics can have Not all consumers have the same phones One of the unfortunate symptoms of mobile progression is that there are loads of different phones on the market. Apart from smartphones versus non-smartphones, the screens of mobile devices also differ. This impacts the graphics and display of your advertisement. A format that looks super on one phone might only look okay on another. The solution? Test your ads on different phones before you decide on a format. Does the user need to submit data? Do you want the user to exchange data with you? For example: the filling out and submission of an application form? Does their phone need certain capabilities to do it and to you have a means of receiving it on your end? Keep that in mind when constructing your Mobile Advertising campaign. The user has internet related limitations The way that a mobile user connects to the internet will have an influence on his/ her mobile experience and a direct impact on how far you can take your advertising. If a customer’s internet connection is slow, it will take longer for high quality images to download. Also, mobile users usually have some kind of limit on the amount of cap they use for browsing. Thus, if you are wasting their cap, they will simply move on. The user isn’t connected to a printer...Give your business an edge with USSD
USSD (Unstructured Supplementary Service Data) is a mobile product that allows a company to use their computers to communicate with customers’ cell phones. How can this give your business an edge, you ask? Let’s find out! You get more characters Some people argue that USSD Push and Pull message could even be better for client communication than text messages. Maybe, maybe not. But what we can say for certain is that you can fit more characters into such a message than you can with a SMS. It makes you look more accessible It is also a real-time connection, which implies that the customer will experience it like that as well. It allows a brand to be more responsive and data can be exchanged in a flash. In other words, you appear more eager to help your customer because you are able to respond in the “here and now.” It provides your customers with shortcuts You can use USSD to create interactive mobile menus. For customers who don’t have the time or patience (or who are simply not comfortable) to speak to a live consultant, this can be a dream come true. Instead of explaining what they want to a person, they can choose a suitable option from a set menu. It is literally as easy as 1,2,3! It can make more of your services available Because USSD Push and Pull messages can be used for a variety of functions, it can enable you to make more of your services available on mobile. You can safely send passwords, polls, alerts, notifications, updates, promotional material etc. It can also allow you to...5 Reasons why you should use a VAS aggregator
A VAS (Value Added Services) aggregator is usually a company that specializes in mobile related products and services for business. Why should you make use of such a company? We can give you (at least) five reasons. You can shape and mold their products You will be able to choose from a variety of cutting edge mobile products and services. But what makes it even better, is that you can use their products for a variety of things. Take a SMS platform for example. You can use it for hardcore marketing the one day and whish a customer a happy birthday the next. You can bend, mould and shape it to suit different needs on different occasions. It will streamline your business A VAS aggregator’s whole mission is to supply you with the mobile tools that will streamline your communication and marketing efforts with your own offerings. Part of the idea is also to make this as easy as possible for you and your employees to do so. Thus, their platforms and programmes are usually quite user-friendly. You get value for money Your company’s bottom-line is very important – you can’t afford to waste any money on expensive products that can’t deliver results. That is why a VAS aggregator has affordable packages that can suit different budgets. Plus, in comparison to other marketing methods, mobile is way cheaper than other forms of mass advertising. It will give you a competitive edge You can reach your customers anytime, anywhere. And we aren’t talking only locally, but even international as well. Think about it. An ad on the radio, a billboard or in...