Give your business an edge with USSD

USSD (Unstructured Supplementary Service Data) is a mobile product that allows a company to use their computers to communicate with customers’ cell phones. How can this give your business an edge, you ask? Let’s find out!

You get more characters

Some people argue that USSD Push and Pull message could even be better for client communication than text messages. Maybe, maybe not. But what we can say for certain is that you can fit more characters into such a message than you can with a SMS.

It makes you look more accessible

It is also a real-time connection, which implies that the customer will experience it like that as well. It allows a brand to be more responsive and data can be exchanged in a flash. In other words, you appear more eager to help your customer because you are able to respond in the “here and now.”

It provides your customers with shortcuts

You can use USSD to create interactive mobile menus. For customers who don’t have the time or patience (or who are simply not comfortable) to speak to a live consultant, this can be a dream come true. Instead of explaining what they want to a person, they can choose a suitable option from a set menu. It is literally as easy as 1,2,3!

It can make more of your services available

Because USSD Push and Pull messages can be used for a variety of functions, it can enable you to make more of your services available on mobile. You can safely send passwords, polls, alerts, notifications, updates, promotional material etc. It can also allow you to extend your customer services to weekends and nights. If you have an interactive menu with automated services, customers can access it 24/7.

It works on all phones

You don’t need to worry if your customers will be able to receive your messages. All handsets are capable of Unstructured Supplementary Service Data function – unlike some mobile products that require a phone to be state of the art because of the quality of the graphics, sound capabilities etc.

Integrat can provide you with the USSD experience you need. Get in touch with us right now!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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