Target the always on always connected device – mobile

Target the always on always connected device – mobile

It’s nearing the end of 2014 and everywhere you look you will see people staring down at their mobile devices. In coffee shops, on the train, taxis, and even while driving, being connected everyday everywhere is a reality for many. Even though there are many who still believe that mobile is just a fad and the craze will subside, now is the time to target people that are always connected through their mobile devices.

The benefits of mobile advertising is massive and it keeps on evolving with no sign of stopping anytime soon. If you still need convincing that your business should start with a mobile advertising campaign, here’s a couple of points that should convince you if you aren’t already convinced.

Mobile advertising is huge

Always connected: I don’t know about you, but personally I never leave home without my mobile device. It’s part of me and is always present wherever I go. There’s absolutely no other marketing medium that can integrate in our daily lives so naturally than a mobile device. It’s always on and always connected.

Get your message read: Email marketing was the bomb a couple of years ago and still is to many, but in my experience it has become diluted. It’s getting more difficult everyday to get your content read, but with text messaging, that problem is solved. Even though it can be disruptive to a certain extent, you can be sure that your message will be read through mobile advertising.

Touch people emotionally: It’s a fact that the best marketing campaigns are the ones that touches people emotionally. A well crafted mobile advertising message can touch your target audience personally and on their terms, when they are in the right mindset to engage with you.

It’s an addictive medium: People are addicted to their mobile devices. Whether it’s a smartphone, smartwatch or a tablet, people are using their mobile devices to communicate. Use this to your advantage and present them with information that they find interest in and start communicating with them on their terms.

Call to action: When people search for anything on their mobile, they have one thing in mind, to find answers or solutions to their queries. Present them with the right answer through your messaging and they could become your next customers. Present them with a solid call to action and you have struck a gold mine.

Mobile advertising is not a nice to have anymore, but a must have if you are interested in tapping the mobile web to reach your business goals. Target the always on connected device.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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