Is Bulk SMS still a viable marketing medium?

With BBM, WhatsApp, iMessages and other new mobile applications, it is only natural to wonder if Bulk SMS still has a place as a marketing medium. It most certainly does – and this is why! Text messages are the only universal form of wireless communication currently guaranteed to open the message within the first few minutes after receiving it. It is such a cheap form of marketing even the smallest business can afford it Consumers are comfortable with the medium itself. It can be used to compliment or drive any marketing campaign Even as new mobile apps and nifty ways of communicating emerge, you will never go wrong with a simple text...

Mobile television – a viable Mobile Aggregation idea

Another interesting trend birthed by the coupling of wireless handsets and mobile technology, is mobile television. The question: Are the Mobile Aggregation gurus onto something or not? According to a recent study (TV Untethered) in the USA – they are! The research uncovered that over 40 million consumers are imagery. After all, anything is possible with Mobile Aggregation. You can also be sure that television producers will take note of this as well and, just like web developers had to cater for the mobile community, they will do the same. Not to mention that this will create a brand new space for advertisers to dig into. If you are looking for a Mobile Aggregation Service provider, remember that Integrat is only a click...

The advantages VS disadvantages of Mobile Billing

Although the popularity of Mobile Billing is slowly spreading throughout the world, users will continue to compare the advantages versus the disadvantages of this new payment method. Will you give wireless transactions the thumbs up or the thumbs down? Advantages Speed: no need to punch in your credit card details or fumble around for cash in your wallet. It is a very fast way to pay for the goodies you want. Convenience: what could be more convenient than using your mobile device, which never leaves your sight anyway, to make a purchase? Forgot your credit card at home? Who cares! Pay for services and products on the go – anytime, anywhere. Easy to use: the process of Mobile Billing is simple. No need to over think anything. Access to services: in countries where a lot of people don’t have bank accounts or credit cards, wireless billing provides an excellent way to gain access to services previously denied. Disadvantages Security concerns: as with any payment or billing method, it is not without its security risks. However, in all fairness, one should delve a little deeper into the process as well as consumer behavior to get a clear picture of this. Some users are concerned for example that banks may have full access to your phone bills and buying patterns. What can banks do with this information? They aren’t less, or more, secure than any other purchasing method. Overspending: because of all the advantages of wireless billing, it does raise the concern of users making unnecessary purchases and getting into financial trouble. Mobile Billing is changing the way people shop. It...

Could Mobile Billing help to create 164 million gamblers?

According to a recent study by Juniper, it is estimated that the amount of mobile gamblers will rise to 164 million by 2018. Is this possible, and can Mobile Billing aid a mobile revolution in this regard? Let’s have a look at the study first. The report says that the 164 million tablet owners will engage in any of these activities on their device: placing a bet, visiting a mobile casino or buying a lottery ticket. This indicates an increase in mobile gamblers by 100 million users is a love match that will produce many participants and fans. Maybe even the estimated 164...

How to make the best of SMS Gateway Services during the Holidays

Communicating via SMS messages with your customers during the Holidays can be eight times more effective than doing it via email. SMS Gateway Services will provide the means; you just have to grab the opportunity! Before you get started on your text marketing campaign, keep two things in mind. One: customers have to opt in to receive your messages – you can’t do it without their consent. Two: go about it in a smart way – one annoying message and your customers might decide to opt out entirely. The latter can be difficult, but if your messages are valuable, want to do is waste time running around comparing products and prices. Beat your competitors to the punch by creating images, videos, tips, look books etc. that your customers can receive on their cell phones. Haven’t signed up for SMS Gateway Services yet? What are you waiting for! Give us a call and you can have your SMS marketing campaign up and running in no...