With BBM, WhatsApp, iMessages and other new mobile applications, it is only natural to wonder if Bulk SMS still has a place as a marketing medium. It most certainly does – and this is why!
Text messages are the only universal form of wireless communication currently
guaranteed to open the message within the first few minutes after receiving it.
Even as new mobile apps and nifty ways of communicating emerge, you will never go wrong with a simple text message!