by anton | Jan 21, 2015 |
Maybe you have heard of SMS Short Codes or perhaps this is a completely foreign term for you. Not to worry, we will tell you everything you need to know about it. What is a SMS Short Code? Brands use shortcodes to get customers to opt in for their SMS Marketing campaigns. These codes naturally differ from country to country, but usually consists of 5 or 6 digits (e.g 34561). The mobile user has to type a message on his/ her phone, then send it to the particular number to elicit a desired response. What do consumers say in their message? SMS Short Codes are usually accompanied by a keyword. The reason for this is because a business can have more than one code, or they might be sharing this code with another business. The keyword helps the service provider to effectively differentiate between campaigns. A keyword can be something like the word “competition” or the brand’s name. But, a mobile user isn’t limited to text alone. They can also send images and videos to the number. Dedicated versus shared codes As we have mentioned previously, a business might share a code with another business, or they have the code all to themselves. (The latter is a dedicated shortcode.) Both have advantages and disadvantages, especially in terms of cost, and it will depend on your brand’s needs which one you choose. How do consumers get hold of the code? Brands usually advertise their code(s) online, in store, television, billboards, printed advertisements etc. It is up to you how you want to convey this info to your customers. Will I...
by anton | Jan 20, 2015 |
Your Mobile Advertising content has to say something; something more than simply “click here” or “visit our website”. Generic or useless content won’t grab attention or generate clicks. Here are 5 tips for developing “not so boring” content. Get with the trends People like to follow trends, whether it is celebrity gossip or the top news headlines from around the world. Using these trends in a humorous or clever way in your copy will create a buzz around your brand and make your ads catchy. An excellent example of a brand that combines trends with advertising is Nando’s. Consumers are always wondering what this brand will do next because Nando’s have created that expectation amongst their followers. Strive for this with your Mobile Advertising as well. The moment people start turning to your brand and asking what you will do next, you know that you have struck gold! Make your headlines catchy When you scroll through news copy you only want to read the articles that are interesting to you. You pick those articles by clicking on the headlines that grab your attention. Do the same with your ad copy – make your headline killer so it will reel mobile users in. Research your competitors Researching your competitors might not be the most exciting thing to do, but it will show you what works and what doesn’t. Have a look at the keywords they are using and the image they are projecting towards consumers. Are they hitting home with their Mobile Advertising? Would you have reacted on their advertisement if you were a potential client? Always have a call...
by anton | Jan 19, 2015 |
Mobile Advertising has a language of its own, just like any other specialised field. Not sure what all those strange words mean? Have a look at our list. IDFA (identifier for advertisers): In layman’s terms, this is a way for advertisers to gain insight into user behaviour. You can see what the user is viewing so you can make your ads more targeted. It doesn’t allow you to gather any personal or identifying info about the user. RTB: (real time bidding): It is a method that a company can use to pay their advertising network for their services. Say you chose to pay the network for every impression (CPI) the value of this cost is determined through a bidding process. The advertiser who places the highest bid will have their ad displayed on the website. Invoke URLs: Usually an ordinary URL in a Mobile Advertisement will take the user to the company’s website or mobile application. But what if the user wants to go to a specific page deeper in the website? Then this would be annoying, right? Not if you use an Invoke URL. Such a URL will help the user to skip unnecessary pages so they can end up where they really want to be. Invoke URLs are so smart that they can take a user who has already installed your app to a page deeper in your app, while (the same URL) will direct a user who hasn’t installed your app to the installation page first. SSP (supply-side platform): A system that helps the mobile advertising network to better manage and sell their inventory to advertisers....
by anton | Jan 18, 2015 |
Classic Wedding Attire nineteenth Century Promenade is fast approaching for many high schools in the Springfield and surrounding areas. To offer your self wholesome, shiny hair to match your lovely costume, remember to wash your hair with a clarifying shampoo the day earlier than the promenade. After years of faculty, promenade night time is the ultimate time to shine, and by picking the most effective dress for you, the night time will really be a memorable experience. Prom dresses are actually vital for the girl who’s in her teenage and needs to look rocking at nearly each promenade social gathering. Strapless clothes reveal the brides’ shoulders for a sensual, but tasteful look. When searching for plus measurement wedding attire on-line, begin by checking out some of the regular online plus measurement stores at which you will have shopped before. Most runway clothes are very daring and a few can seem like nothing you red prom dresses have ever seen earlier than. The tops of these dresses sometimes have fairly elaborate details including lace insets and decorative stitching. Jessica McClintock marriage ceremony attire are designed so that there’s a special gown for each sort of setting or season. If procuring for your prom clothes on-line, ask questions about the materials and if it gives and breathes for ultimate comfort. Finish out your final-minute one-cease promenade procuring with designer accessories: jewelry, footwear and handbags to match that perfect and affordable promenade dress. If that’s the case, a brief, strapless prom dress may go, especially you probably have a slim frame and small bust. The Quinceanera costume could be very magnificent for...
by anton | Jan 16, 2015 |
The mobile buzz that is trending at the moment provides massive opportunities for businesses that want to engage with their target audience via mobile advertising. Mobile devices are so much more than just a plain old device used for calling and sending messages. It’s now an integral part of our daily lives and always present. Have you noticed how panic stricken you get when you leave your mobile phone somewhere? This makes it the perfect medium to target. The always on, always connected device. The opportunities to tap into this always present medium is past huge. It’s massive and really a no brainer for smart marketers. How can you you use mobile advertising in your current marketing campaigns to take advantage of the always on always present device? Target people in buy mode: Since people are carrying their mobile devices everywhere it could be very influential when people are in buying mode such as in a store. By using specific location based protocols, you can reach people when it matters the most – when they are making the final decision. This could be in the form of mobile coupons or vouchers. Target video: The growth of mobile video is staggering with all the movie trailers, music videos and trending videos doing the rounds. There is an inventory increase in mobile video and something you shouldn’t ignore. Target people directly while they are browsing and watching videos on YouTube and other video related websites. Staying up to date to all the changes in the mobile industry is a requirement if you want to stay the leader in your field. Take...
