by anton | Feb 27, 2015 |
Clipping coupons out of newspapers is something people rarely do these days. Just like all things moving over to digital, so has coupons and vouchers. Think about it: when is the last time you actually saw some purchase their Airtime Voucher from a store instead of topping it up over the phone? Yep, so when you want to reward your customer with a voucher, you are going to do it over mobile, not with a card in the mail. We can all agree on this. The next question is: how will you launch a successful campaign with Mobile Vouchers as a reward. Would people even want such a reward? Create the need Start by creating a need in your consumers to receive this reward. Take an Airtime Voucher for example. It could be anything from keeping them in touch with grandma who lives at the other end of the earth, to helping them stay on top of gossip and trends with their friends. Do your best to tie your reward to your own services so it will make sense to the customer. For example: A hospital with a SMS helpline could give away airtime vouchers to patients leaving the hospital so these patients will have quick access to help should something happen to them at home. Be specific Don’t skimp on the wording of your Mobile Vouchers. Being specific will give more power to the consumer’s need. People will rather react on a message that reads “get R5 off your next purchase” than one that simply says “text us for a coupon.” The latter immediately makes you think that...
by anton | Feb 25, 2015 |
If you are looking to get Mobile Advertising in the form of Banner ads, your best target market will be Smartphone users. Banner ads work great for Smartphones. Brands who want to make use of this for their mobile marketing campaigns will be able to achieve successful results. It allows you to use colour and small images to your advantage, so it is much more than just a simple piece of text. What makes a Smartphone great is that it allows the user more functionalities and a higher level of interaction with the device. This will, from a marketing perspective, allow consumers more interaction with your brand as well. These phones aren’t simply used to send and receive calls and texts, but also to browse the Internet, download apps, stream videos, play games, shop and pay for goods online etc. Thus, brands will be able to build more elaborate campaigns that will entertain and entice potential consumers into becoming loyal customers. There are also thousands of websites out there that are banner ad friendly. You shouldn’t have a problem finding a Mobile Advertising Network that caters specifically for these ads. Now it is true that banner ads don’t work so great on ordinary feature phones, but there has been a significant rise in the adoption of Smartphones all over the world. Thus, it won’t be long until ordinary feature phones are no longer on the market. The reason for this slow adoption is due to the cost of a Smartphone. You could say that in South Africa it would be mainly consumers from higher income groups who own such...
by anton | Feb 25, 2015 |
Mobile devices are becoming a key platform in marketing strategies to deliver integrated and effective communication campaigns. This was the key message at the recently held Mobile Media Advertising Opportunities Forum in Lagos organised by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. Mr. Lazarus Muchenje, CEO, InTarget Africa, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform. For the full article, visit: MTN Business Drives Mobile Advertising in Nigeria Full article: MTN Business Drives Mobile Advertising in Nigeria In a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out. This was the key message that came across at the recently held Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. The forum further highlighted the value of the MTN Mobile Ads service, which offers advertisers and brands an opportunity to connect directly with mobile phone users. The service includes an array of channels that can be mixed and matched to create different levels of engagement. Speaking at the forum, Mr. Tsola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offered a world of opportunities, in addition to...
by anton | Feb 24, 2015 |
With new apps and features being launched on mobile devices every day and millions of people are reachable directly in their pockets, it’s no wonder than mobile advertising is becoming a major part in marketing. Marketing over mobile devices is increasing year on year and it doesn’t look like it will be stopping any time soon. The market is open and there are many opportunities you can grab by implementing a mobile advertising strategy. To give a simple example; Peter is running a hardware business in Johannesburg and was looking for ways on how he could expand his business. Yes he could have joined a variety of networking groups for new ideas within the Johannesburg region, but he did it differently. He wanted to find a method of delivering hardware anywhere in Johannesburg that is cost effective and that will help him expand his business. Peter began studying marketing trends and he noticed a lot of ads on his smartphone while doing research. He then realised that he should maybe try to advertise via mobile so he started with a campaign and began running it through various mobile advertising networks. Peter had forgotten his son’s birthday and when his wife texted him a remind of the birthday, he started to stress, when all of a sudden his ad pops up. He immediately ordered and before he arrived home, a new toolbox that his son wanted had arrived. This is smart and this is how it works. Solving everyday problems with the ease of a mobile device. Mobile advertising is full of opportunities Even though the example above might be a bit dramatic, just...
