8 secrets for a no-nonsense SMS Marketing campaign Part 2

by | Apr 10, 2015 |

In Part 1 we gave you four secrets to make any SMS Marketing campaign hassle-free. Today we will divulge four more secrets that marketers often miss the mark with. Make subscriptions easy You know that you need to permission from your customers to send them mobile messages. Marketers usually leave this one for last because it can be tricky if you don’t already have a loyal opt-in phone list. But take heart, there are two very easy ways you can achieve this. Let your customers text a keyword to you (you can use Premium SMS for this if you like) or let them submit their numbers via a web form. You can incentivise these subscriptions by providing access to exclusive info about your products/ services. Don’t rush it On average, a mobile user reads a text within 3 minutes of receiving it – unlike emails that can take hours or days to be opened. This statistic alone tells you that timing in your SMS Marketing campaigns are pretty important. It is not at all like a wedding invitation that you have to send two months beforehand – texts follow very much the “out of sight, out of mind” concept. In other words: don’t send your texts too early, but also not so late that consumers don’t have enough time to react on it. Understand what “exclusivity” means When we say that you want your customers to opt-in to your list because you want to offer them exclusivity, we don’t mean that you should exclude any other communication channels in your marketing toolbox. The more platforms you can use to...
5 Ways Social Media can strengthen your Mobile Advertising

5 Ways Social Media can strengthen your Mobile Advertising

by | Apr 9, 2015 |

Consumers spend a lot of time on Social Media, and as recent statistics have shown, mobile devices are becoming the tools of choice for web browsing. So, what does this have to do with your Mobile Advertising? Mobile is the place to be Your customers are constantly updating their Facebook status and posting Tweets from their phone. The reason for this is because people always have their mobile devices on them wherever they go. This provides your brand with a golden opportunity to be where your customers are. It doesn’t matter if you advertise on the social network itself or have a mobile search ad, your Mobile Advertising can reach your customers in the palm of their hand. Your social followers already like you People don’t just follow brands left and right on social media, because following a brand means that you will constantly receive communication from them. In other words, your social followers don’t follow you “by accident” – they already like you and they actually want to hear from you. Talk about highly focussed marketing! Power in numbers Just like it is easy for customers to forward your Mobile Advertising text messages to their friends, so they can share your posts on social media. A clever marketing message has the potential to go viral and reach a mass amount of people. Fostering loyal relationships Long after your particular mobile campaign has ended, your customers will still be on your social media. All you have to do is make sure that you keep the trust as well as the relationship alive on your social media. You can do...
Mobile Advertising: Why it is important to understand your tools

Mobile Advertising: Why it is important to understand your tools

by | Apr 8, 2015 |

Mobile Advertising is an exciting new opportunity for marketers. Some brands get so bedazzled that they dive in headfirst, only to find themselves drowning in problems. Let’s take a look at why it is important to understand your tools first. Just like Twitter is limited to 140 characters or a SMS to 160, so mobile devices likes smartphones and tablets have their own limitations. Before you can start planning any kind of marketing strategy, you need to have a basic understanding of how mobile devices work – especially if you want to concentrate on online digital marketing. And you need to understand this from the user (customer’s) perspective. Try browsing the web and clicking on Mobile Advertisements from your own device. (Have a look at your competitors while you are at it.) What are you noticing? Some things simply don’t work that well on mobile because of the small screen size – text are often cramped together and the images can be hard to view. I often find that links on some websites are so close together in the copy, that while I indented to click on Link A, I end up clicking on Link C. This is so frustrating! When I try this a second time and I still get the wrong link, I simply close the site and move on to another. Yes, the world of Mobile Advertising can be a bit harsh, and that is why so many digital marketers completely miss the mark. But don’t give up if you fail the first time. We all have to make mistakes in order to learn and grow....
4 Excellent Mobile Advertising strategies for small businesses

4 Excellent Mobile Advertising strategies for small businesses

by | Apr 7, 2015 |

Competing with big or well-established companies is hard for any small business. But, just because your team is small or your resources limited, it doesn’t mean you can’t make a killing with Mobile Advertising. Research your competitors It is always good to know what your competitors are up to. Imagine finding out that your biggest rival doesn’t even do Mobile Advertising – bonus! But if they are active on mobile, you need to make sure that you can outshine, or at least compete head to head, with them. Quality content is king You want to attract customers, not scare them away. And you only have a few seconds to make a good impression. Keeping this in mind, make sure that your Mobile Advertising is on point. If you are including images in your message, make sure the quality is good and that it displays correctly on a mobile screen. Your copy also has to contain all the info your customers need to make an informed decision – from what you are offering right through to your contact details. And please make sure your links are working AND that they point to the correct page on your site! Add that personal touch You would be surprised to know that small things can go a long way in Mobile Advertising. If you address a customer by their first name in a text message, you show that your customer isn’t just another number. Always remember that customers like to feel special – and you can instil this feeling in different ways. Reward loyal customers Who doesn’t like to be rewarded! Customers adore...

8 secrets for a no-nonsense SMS Marketing campaign Part1

by | Apr 6, 2015 |

Developing a SMS Marketing campaign requires creativity and finesse. There are lots of factors you have to take into consideration and things that have to “click” with each other. Have a look at the first four of eight secrets we will be sharing with you. Have clear objectives “Hey, let’s do a SMS Marketing campaign to see what happens,” is not an objective. You need to have an achievable objective or clear goals of what you want to achieve with your campaign. And those goals should always be S.M.A.R.T – specific, measurable, achievable, relevant and time specific. Also, try to align these goals with that of your overall business objectives so it fits with the bigger picture. Involve the whole company It is easy to push everything onto the marketing team, but they aren’t flying solo. Everything that happens on their side will influence every other division – from sales to the IT department right through to the receptionist. Every single employee should be given the opportunity to contribute their skills to the campaign and should also be kept in the loop. Clear call-to-action SMS Marketing has little room for error. So you have to make 100% absolutely sure that your call-to-action is so clear that even a 10 year old can understand it. One example of this is SMS keywords. You might think it will make your keyword stand out to put it in a “quotation”, but if the consumer texts the word with the quotation marks it might not register on your side. Incentivise We know you have heard this one a million times – give your...