by anton | Jun 30, 2014 |
You don’t always need an elaborate plan for your Wholesale SMS marketing. Sometimes, the straightforward, simplest path produces the best results. Try this “no frills” method – it won’t cost you much either! Using SMS messages to communicate with your customers is really no different from talking to them over the phone or email. It is all about two-way conversation – not just a once off, easy-to-forget text in their inbox. With that in mind, here is a recipe for an effective Wholesale SMS campaign. Strike up a conversation You need to start the conversation from your side. Ask your customers to complete a mobile poll or survey. What do they think about your company and how you can better your services? Send them a mobile voucher of some other small token of appreciation for their participation. Respond again Two birds with one stone! Now you have valuable info AND your customers know that you value their opinion. Very important: send them a text again to thank them for their participation. If some of your customers didn’t want to participate, find out why. Now use that info People want to know that their opinions are valued. It is one thing to thank them, but it is another thing to actually show how you will be using the data. Write about it on your Facebook, Twitter and website en then text the link to your customers. (Ask them to like your social media pages while you are at it.) What have you achieved by this? You used Wholesale SMS messages to open up a communication channel that have proven itself...
by anton | Apr 23, 2014 |
Wholesale SMS holds a variety of different benefits for the small business owner as well as the corporate giant. It compliments traditional media and marketing nicely, but in some instances, it can overshadow them. How many times has this happened to you? You are sitting in a waiting room leaving through a magazine when you see an advert you really like. You can’t take the magazine with you because it’s not your property. While driving in your car you a lively advert on the radio catches your ear. You aren’t going to pull to over to take the details down, so you have to wait until you hear the advert again. At home, you are distracted by the kids or busy cooking. You spot an interesting ad on TV, but by the time you grab a pen and paper, the advert is long gone. Wholesale SMS can solve these problems! How? Easier conversions Sending marketing material to consumers’ phones, can help your message to torpedo through the clutter of everyday traditional marketing methods. It is so much easier for a mobile user to reply on a text message than to phone or email you after they heard/ saw your advert somewhere else. Remember that people are lazy beings, so the easier you make it for them, the more conversions you will get. Better tracking and measurements Text message marketing allows you to use different keywords to track keep track of your advertisements. You can effectively measure which ads worked for your target market, and which ads they found unappealing. You don’t even have to ask “how did you hear...
