How Mobile Advertising works for fast food restaurants

How Mobile Advertising works for fast food restaurants

by | Apr 2, 2015 |

Mobile Advertising is tailor-made for restaurants and fast food businesses. From mouth-watering images of food to redeemable coupons and specials offers, mobile can attract hungry customers to your eatery like a magnet. Imagine this scenario for a second. It is almost lunch time and your tummy is rumbling. One of your colleagues recommends a restaurant one block away from the office. You quickly hop on your phone to browse through their menu, but their website is a hot mess. You have to zoom and minimize every single pic and the font is so small that you can barely read the menu. No thanks! You search for eateries in your vicinity and a very appealing Mobile Advertisement pops up. Hmmm. You click on it and it takes you to an amazing website with images so good you want to gnaw on your phone. The contact details are present and the description of the food is clear as day. Within a few seconds you have ordered your meal. 20 minutes later you get a text message. It is the restaurant informing you that the delivery guy is on his way with your order. That’s a nice touch! Later that afternoon you receive another text asking if you would like to subscribe to their mobile list so you can receive notifications about special offers and the like. The message also contains a link to their Facebook page. Hey, why not? A week later you receive a personally addressed Mobile Advertisement informing you about a brand new special. Delicious! A while after that you receive a mobile voucher because you completed a quick...

Does your brand understand the mobile marketing shift?

by | Jan 23, 2015 |

By now you probably know that Mobile Advertising and marketing are becoming a trend. But knowing the why and how will help you to better understand just how important it is to be part of this shift. The more people get, the more they want – that is the main driving force behind mobile marketing. We started off with wired phones, then we got cellphones, and every time a new cellphone hit the market it was able to do a little more (and look much better) than it’s predecessor. As we get more functionality from our phones, we also expect more things to happen on it – especially on the consumer front. Can you remember a time hen we didn’t have social media? It wasn’t so long ago, yes, but now both consumers and brands can’t live without it. Think about it: how many people can your brand reach via Facebook than it could when Facebook didn’t exist? But, just like with anything new, some brands are still skeptical about the power of Mobile Advertising and marketing. In fact, some of them are still reluctant about embracing social media, and you can be sure they are feeling the loss in their bottom-line. Kids get it, so why don’t we? As Steve Gardner said at 2014 DMX conference, you can see how kids understand the progression of mobile in the way they expect even a television screen to have a swipe functionality, because that is how their phones work. But it doesn’t stop there. Brands also need to understand how to lure and keep their customers through Mobile Advertising and...

How smart Mobile Aggregation can spark smart QR code marketing

by | Dec 13, 2013 |

Companies are getting creative with Mobile Aggregation in order to develop unique and amazing mobile marketing techniques. One of those brilliant ideas is to use QR codes to facilitate customer interaction and rewards. A QR code is a basically a bar code that contains information. The user scans the code with their phone to read the message. What does this have to do with smart marketing practices? Well, the code can be used for a great number of things like redeeming coupons, prize giveaways, competition entries, promotional messages, access to a personal account etc. Thanks to the marriage between web and phone technology (or Mobile Aggregation for short) QR codes can be used for various purposes. Let’s focus for a moment on loyalty programs. Things like coupons and loyalty cards are expensive to print, not to mention, easy to lose as well. They can’t really be personalized either. QR codes on they are trackable. Owners can make use of Mobile Aggregation technology to see which products are scanned the most and if these products are indeed purchased. If a product has a high number of scans but doesn’t have a large number of sales, it could indicate that people find something off-putting and that the owner should consider supplying an alternative product. If this all sounds too good to be true – it is not all! 2D scanning technology is a trend that will set the mobile marketing industry on fire now and in the...