by anton | Mar 11, 2015 |
Mobile Advertising and Social Media are awesome communication tools on their own. But combine the two and you have a powerful way to engage your customers. Popularity and cost More people are checking in on their social media accounts via mobile than via a desktop computer. Use platforms like your brand’s Facebook and Twitter to create brand awareness and ultimately drive sales. Plus, social media is so cheap to use, that both brands and consumers absolutely love it – hence why it is growing at such a rapid rate. Everybody is using social media nowadays, which means your competitors are as well. Don’t get left behind! Participation Consumers love to participate on social platforms. Even after your Mobile Advertising campaign has ended, a good number of consumers will still stick around on your profile. All you have to do is make sure that you keep it interesting and don’t spam them with useless posts. Highly targeted Social media can help you figure out loads of interesting things about your target market that will make your advertising much more focussed. Not only can you see basic demographic info, but brand followers love to make themselves heard. You will receive complaints, compliments and suggestions that you aren’t to when using traditional marketing channels. Also, people who follow you on Social Media do so because they have a genuine interest in your brand. So unlike a television ad that targets millions of people but only impress a thousand, your Mobile Advertising will directly target that one thousand who matters. Clever and creative If you go about your mobile marketing in a clever...
by anton | Feb 25, 2015 |
If you are looking to get Mobile Advertising in the form of Banner ads, your best target market will be Smartphone users. Banner ads work great for Smartphones. Brands who want to make use of this for their mobile marketing campaigns will be able to achieve successful results. It allows you to use colour and small images to your advantage, so it is much more than just a simple piece of text. What makes a Smartphone great is that it allows the user more functionalities and a higher level of interaction with the device. This will, from a marketing perspective, allow consumers more interaction with your brand as well. These phones aren’t simply used to send and receive calls and texts, but also to browse the Internet, download apps, stream videos, play games, shop and pay for goods online etc. Thus, brands will be able to build more elaborate campaigns that will entertain and entice potential consumers into becoming loyal customers. There are also thousands of websites out there that are banner ad friendly. You shouldn’t have a problem finding a Mobile Advertising Network that caters specifically for these ads. Now it is true that banner ads don’t work so great on ordinary feature phones, but there has been a significant rise in the adoption of Smartphones all over the world. Thus, it won’t be long until ordinary feature phones are no longer on the market. The reason for this slow adoption is due to the cost of a Smartphone. You could say that in South Africa it would be mainly consumers from higher income groups who own such...
by anton | Feb 25, 2015 |
Mobile devices are becoming a key platform in marketing strategies to deliver integrated and effective communication campaigns. This was the key message at the recently held Mobile Media Advertising Opportunities Forum in Lagos organised by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. Mr. Lazarus Muchenje, CEO, InTarget Africa, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform. For the full article, visit: MTN Business Drives Mobile Advertising in Nigeria Full article: MTN Business Drives Mobile Advertising in Nigeria In a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out. This was the key message that came across at the recently held Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. The forum further highlighted the value of the MTN Mobile Ads service, which offers advertisers and brands an opportunity to connect directly with mobile phone users. The service includes an array of channels that can be mixed and matched to create different levels of engagement. Speaking at the forum, Mr. Tsola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offered a world of opportunities, in addition to...
by anton | Feb 24, 2015 |
With new apps and features being launched on mobile devices every day and millions of people are reachable directly in their pockets, it’s no wonder than mobile advertising is becoming a major part in marketing. Marketing over mobile devices is increasing year on year and it doesn’t look like it will be stopping any time soon. The market is open and there are many opportunities you can grab by implementing a mobile advertising strategy. To give a simple example; Peter is running a hardware business in Johannesburg and was looking for ways on how he could expand his business. Yes he could have joined a variety of networking groups for new ideas within the Johannesburg region, but he did it differently. He wanted to find a method of delivering hardware anywhere in Johannesburg that is cost effective and that will help him expand his business. Peter began studying marketing trends and he noticed a lot of ads on his smartphone while doing research. He then realised that he should maybe try to advertise via mobile so he started with a campaign and began running it through various mobile advertising networks. Peter had forgotten his son’s birthday and when his wife texted him a remind of the birthday, he started to stress, when all of a sudden his ad pops up. He immediately ordered and before he arrived home, a new toolbox that his son wanted had arrived. This is smart and this is how it works. Solving everyday problems with the ease of a mobile device. Mobile advertising is full of opportunities Even though the example above might be a bit dramatic, just...
