by anton | Jan 13, 2014 |
If you are planning on using LBS (Location Based Services) as part of your marketing strategy, you might want to look at these five amazing tips. Why are they amazing? Because it is so sensible, it will have you asking: “Why didn’t I think of it first?” It is all about proximity When you establish your perimeter for your LBS messages, keep in mind that your customers have to be close to your shop for the message to have any effect. Receiving a promotional alert while 10 kilometres away, won’t inspire a customer to make a mad dash for your doors. The ideal proximity alert is between 1 – 3 kilometres. Visual appeal Make your message really pop with interesting and colourful visuals. Boring text or a plain advertisement will only make you fade into the background. A nice image of your products is always a winner. Also keep in mind that mobile devices are restricted in size, so make sure the message displays correctly. Be specific Don’t leave your customers scratching their heads with a vague Location Based Services message. First of all, make a compelling offering. Why should they visit your shop and not simply pass you by? Next, tell them exactly where you are located and if there are any familiar landmarks close by. If they have trouble finding your business, they won’t come might need to run your ad during a specific time slot. Be prepared for trial and error There is a good chance that you won’t get your LBS messages right the first time. Don’t beat yourself up about it. Test it out...
by anton | Oct 16, 2013 |
A business offering LBS (Location Based Services) have to keep their clients coming back for more. After all, the use of the service isn’t a one time thing. Clients need to re-use the service time and again to make the service profitable for the owner. With GPS technologies advancing in leaps and bounds, it makes it easier for from their competitors. Who would have thought that Location Based Services could get so innovative? Now ask yourself: are you getting the most out of your mobile applications? And if you don’t make use of LBS – don’t you think it is time to start? What are you waiting for – call Integrat today and get your geomarketing...
by anton | Oct 14, 2013 |
Mobile users might have initially eyed Location Based Services with a little distrust, but the use of the service has increased dramatically in only a short while. A recent survey done by the Pew Research Center’s Internet Project revealed a few interesting facts about how because they were worried about other people or companies being able to access that information. Location Based Services will most likely grow more popular in the coming years as technology advances and we are able to invent new and creative ways of using these types of...
by anton | Aug 26, 2013 |
Location Based Services (LBS) as a marketing tool requires several factors to be successful. Do you know how to make the most of your business’s geographical location? Before you can get to the “good stuff” you should start with the basics – what do you want to achieve? Set clear goals and create a strategy so you can easily measure if you have been successful or not. Your goals could be anything from selling an X amount of your product to attracting attention from brand new customers/ increase loyalty. Next you should claim your profile page. Some Location Based Services add your business info automatically, but it is usually the bare minimum. For others you might have to register your profile first. Usually it is free to claim your page and you should do it for a number of sites – the more the merrier so to speak. Provide as much info as you can on your business. Make sure the info (especially your contact details and location) is correct and update it regularly if the final push a customer is looking for. Reward customers for checking in – otherwise what would be the point? Encourage customers to write reviews. Keep in mind that you will receive negative feedback at some point, but it is how you handle it that matters. Don’t delete bad reviews – it is your chance to show that you care about your customers. People won’t turn your business down because a handful of customers don’t like you, but if you react negatively on bad reviews they won’t look at your business twice. Location Based...
by anton | Aug 23, 2013 |
Location Based Services (LBS) might not sound like a nifty marketing tool, but you will be surprised how this can benefit your business. First of all, it is a free (or low cost) form of advertising. Every time you register your business on a LBS application/ programme/ site people take notice of you. The beauty (and popularity) of social media comes to play as Location Based Services also serve as word-of-mouth advertising. If customers check in regularly, their friends and connections will start to get curious and be a lot more willing to pay you a visit. Talk about attracting groups of people and not just a few here and there! It is highly targeted. You can reach the people who are actually able to make use of your services because they Services can provide measurable results makes this a useful and highly beneficial marketing tool for your...
