If you are planning on using LBS (Location Based Services) as part of your marketing strategy, you might want to look at these five amazing tips. Why are they amazing? Because it is so sensible, it will have you asking: “Why didn’t I think of it first?”
It is all about proximity
When you establish your perimeter for your LBS messages, keep in mind that your customers have to be close to your shop for the message to have any effect. Receiving a promotional alert while 10 kilometres away, won’t inspire a customer to make a mad dash for your doors. The ideal proximity alert is between 1 – 3 kilometres.
Make your message really pop with interesting and colourful visuals. Boring text or a plain advertisement will only make you fade into the background. A nice image of your products is always a winner. Also keep in mind that mobile devices are restricted in size, so make sure the message displays correctly.
Don’t leave your customers scratching their heads with a vague Location Based Services message. First of all, make a compelling offering. Why should they visit your shop and not simply pass you by? Next, tell them exactly where you are located and if there are any familiar landmarks close by. If they have trouble finding your business, they won’t come
might need to run your ad during a specific time slot.
Be prepared for trial and error
There is a good chance that you won’t get your LBS messages right the first time. Don’t beat yourself up about it. Test it out a couple of times and make the necessary adjustments until you get the results you want. Location Based Services is still a fairly new mobile tool, so don’t be afraid to experiment with creative concepts.