by anton | Mar 12, 2014 |
Location Based Services (LBS) is an exciting way to market your business, especially locally. But like any successful campaign, you have to know where and how to jump-start the process. Start with: why do people make use of LBS? Because it is fun Bragging rights: To compete with others for virtual status, badges, stickers etc. Socializing: To meet and make new friends To make a statement: Show that you have visited a place you deem important (like a very classy restaurant). For recommendations: People sometimes like to recommend (in a professional capacity) nice places for others to visit. To receive freebies: Discounts, coupons, special offers etc. Wherein lays the trick? The trick is not to rely on mobile channels alone. Instead, make use of all the ammunition in your marketing arsenal if you want to strike Location Based Marketing gold. What are some of the channels can I use? Directories Company blogs Social media (Facebook, Twitter, Pintrest) LBS applications for mobile Mobile friendly websites Pay-Per-Click advertising Review sites Geofences What do I do with these channels? Engage! All these channels open a door for (voluntary) customer engagement. It is your job to drive these engagements in a positive manner. Use it to: Tell people more about your business – what you do, who you are. Make the benefits of doing business with you known – in regards to LBS, inform people about other attractions/ shops in your immediate area that they might be interested in. Offer something of value – everybody loves a freebie, but nobody does anything for free. Place yourself on the map, literally – make it...
by anton | Jan 20, 2014 |
Continuing from our previous article about what you should know before you get started on you Location Based Service (LBS) marketing, here are a few more practical tips and tricks. Make it useful and valuable Before you go trigger happy with your campaign, you need to stop and ask yourself: “Will my clients find this useful? How will this add value to their lives?” Why? Thus, make sure your website displays correctly on mobile. Secondly, stick to platforms that are simple and familiar. Facebook is a good example, because everybody knows how it works. You can take a gander at apps like Yelp, Mapquest and Foursquare as well – depending on your location. Location Bases Services is a great marketing tool. Just get the basics right and the world can be your proverbial oyster. The very first step on your journey? Call Integrat, and we will get you...
by anton | Jan 17, 2014 |
Location Based Service (LBS) marketing hasn’t It helps to convey a positive image to the public and makes your business seem more trustworthy. Remember that no matter what marketing mediums you use, in the end customers’ perception of your business will influence their decision to commit to your company or not. Incentives have to be part of the deal Consumers are used to all the marketing tips and tricks in the book. When it comes to Location Based Marketing, they expect to be rewarded for the time and effort they put in to participate in your campaign. Nobody does anything for free. Thus, reward your clientele for coming to the party. You can offer them discounts, vouchers, free samples, prizes etc. – as long as it is...
by anton | Jan 13, 2014 |
If you are planning on using LBS (Location Based Services) as part of your marketing strategy, you might want to look at these five amazing tips. Why are they amazing? Because it is so sensible, it will have you asking: “Why didn’t I think of it first?” It is all about proximity When you establish your perimeter for your LBS messages, keep in mind that your customers have to be close to your shop for the message to have any effect. Receiving a promotional alert while 10 kilometres away, won’t inspire a customer to make a mad dash for your doors. The ideal proximity alert is between 1 – 3 kilometres. Visual appeal Make your message really pop with interesting and colourful visuals. Boring text or a plain advertisement will only make you fade into the background. A nice image of your products is always a winner. Also keep in mind that mobile devices are restricted in size, so make sure the message displays correctly. Be specific Don’t leave your customers scratching their heads with a vague Location Based Services message. First of all, make a compelling offering. Why should they visit your shop and not simply pass you by? Next, tell them exactly where you are located and if there are any familiar landmarks close by. If they have trouble finding your business, they won’t come might need to run your ad during a specific time slot. Be prepared for trial and error There is a good chance that you won’t get your LBS messages right the first time. Don’t beat yourself up about it. Test it out...
by anton | Oct 16, 2013 |
A business offering LBS (Location Based Services) have to keep their clients coming back for more. After all, the use of the service isn’t a one time thing. Clients need to re-use the service time and again to make the service profitable for the owner. With GPS technologies advancing in leaps and bounds, it makes it easier for from their competitors. Who would have thought that Location Based Services could get so innovative? Now ask yourself: are you getting the most out of your mobile applications? And if you don’t make use of LBS – don’t you think it is time to start? What are you waiting for – call Integrat today and get your geomarketing...
