Location Based Marketing: what to know before you get started (Part 1)

Location Based Service (LBS) marketing hasn’t

It helps to convey a positive image to the public and makes your business seem more trustworthy. Remember that no matter what marketing mediums you use, in the end customers’ perception of your business will influence their decision to commit to your company or not.

Incentives have to be part of the deal

Consumers are used to all the marketing tips and tricks in the book. When it comes to Location Based Marketing, they expect to be rewarded for the time and effort they put in to participate in your campaign. Nobody does anything for free. Thus, reward your clientele for coming to the party. You can offer them discounts, vouchers, free samples, prizes etc. – as long as it is something.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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