by anton | Oct 14, 2013 |
Mobile users might have initially eyed Location Based Services with a little distrust, but the use of the service has increased dramatically in only a short while. A recent survey done by the Pew Research Center’s Internet Project revealed a few interesting facts about how because they were worried about other people or companies being able to access that information. Location Based Services will most likely grow more popular in the coming years as technology advances and we are able to invent new and creative ways of using these types of...
by anton | Aug 26, 2013 |
Location Based Services (LBS) as a marketing tool requires several factors to be successful. Do you know how to make the most of your business’s geographical location? Before you can get to the “good stuff” you should start with the basics – what do you want to achieve? Set clear goals and create a strategy so you can easily measure if you have been successful or not. Your goals could be anything from selling an X amount of your product to attracting attention from brand new customers/ increase loyalty. Next you should claim your profile page. Some Location Based Services add your business info automatically, but it is usually the bare minimum. For others you might have to register your profile first. Usually it is free to claim your page and you should do it for a number of sites – the more the merrier so to speak. Provide as much info as you can on your business. Make sure the info (especially your contact details and location) is correct and update it regularly if the final push a customer is looking for. Reward customers for checking in – otherwise what would be the point? Encourage customers to write reviews. Keep in mind that you will receive negative feedback at some point, but it is how you handle it that matters. Don’t delete bad reviews – it is your chance to show that you care about your customers. People won’t turn your business down because a handful of customers don’t like you, but if you react negatively on bad reviews they won’t look at your business twice. Location Based...
by anton | Aug 23, 2013 |
Location Based Services (LBS) might not sound like a nifty marketing tool, but you will be surprised how this can benefit your business. First of all, it is a free (or low cost) form of advertising. Every time you register your business on a LBS application/ programme/ site people take notice of you. The beauty (and popularity) of social media comes to play as Location Based Services also serve as word-of-mouth advertising. If customers check in regularly, their friends and connections will start to get curious and be a lot more willing to pay you a visit. Talk about attracting groups of people and not just a few here and there! It is highly targeted. You can reach the people who are actually able to make use of your services because they Services can provide measurable results makes this a useful and highly beneficial marketing tool for your...
by anton | Aug 21, 2013 |
Location Based Services (LBS) can be used for many things and by any company/ organisation who wishes to improve the lives of people or establish themselves as a strong unique brand. Let us have a look at seven of these uses. 1. Shopping: shoppers can receive a notification as soon as they are in the vicinity of a certain business. The business can then send the for games. For example organise an eater egg hunt/ treasure hunt in a physical location. 7. Gathering of info: in general you can gather info relevant to your geographical location like weather updates and news. Or search for nearby tourist attractions, shopping malls, emergency services etc. Integrat offers LBS as one of our products. Get in contact with us if you would like to make use of our services. Who knows, you might just find lots more creative and innovative uses for Location based Services in your...
