Start planning your Summer Bulk SMS campaigns now

by | Aug 20, 2014 |

Small businesses lose out to bigger companies if they wait too long to start with their seasonal campaigns. With summer slowly approaching, now is the time to begin your Bulk SMS planning. During the warmer months, consumers spend more and more time outdoors. Think music festivals, sport events, picnics, “braai”, the beach etc. If your products and services can’t tie directly into this (e.g you don’t sell picnic blankets) team up with another business whose products do. (Buy hairspray from XYZ Salon and we might sponsor the installation of a pool at your home from ABC Pools.) Finding the right partner to combine your efforts with, can be crucial to your success. Remember: make sure your target market will be interested in what your partner has to offer. If a partnership isn’t your thing, you can simply buy relevant summer-time rewards to use as customer incentives. Offering group deals is an ideal way to get mass opt-ins on your Bulk SMS contact list. After all, people don’t like to go to events alone. Offer “two for the price of one” deals or rewards for bringing friends along. Your consumers will spread the word for you and your contact list will grow quickly. Businesses always offer special deals during summer – this isn’t news. Are you aware of what your competitors are doing? But don’t only focus on them, because you are also competing with your non-competitors for marketing space. Consumers get so bombarded by advertisements in general, that most of these messages get lost in all the noise. Thus, your mission is to make your campaigns as attractive as...

Use Bulk SMS to play ball

by | Jul 7, 2014 |

The Soccer World Cup is currently all the rage, but other competitive sports are taking place all year round. Use Bulk SMS to launch a playful campaign that will get you noticed. Choose a sport that is busy with live matches – for example the Soccer or Rugby World Cup. You want constant interaction with your customers throughout your Bulk SMS campaign. The simplest way to do it, is to base your competition on something that you can ask your subscribers before every game. For example: ask them to predict the score of the match, which player they think will score the most points for their team etc. If you aren’t sure if your customers are interested in a particular sport – ask them. Wholesale SMS is cheap – you don’t have to be stingy with your communication. So, send out a poll or give them the opportunity to vote for their preferred sport. Then, a few weeks before the season starts, alert your customers to the competition you are planning to run. Give them a brief breakdown of how it will work and what they could win. Post this to your social media channels. You can also create a small advert for your traditional mediums so you can reach yet-to-be customers as well. You can use SMS shortcodes in your competition to make your life a little easier. For instance, if there is a winner for every single match instead of an overall one, you can assign a different code to every match. While the matches are going on, you can further entertain your customers by sending them...

The pros and cons of Bulk SMS marketing

by | Apr 17, 2014 |

Just like any marketing tool in you send too many messages, they will consider it as spam. If you send too little, you might not get enough bang for your buck. The first few Bulk SMS campaigns will take a bit of trial and error – unfortunately some marketers find this discouraging and they simply give up. Integrat offer Bulk SMS products for your business – give us a call right now!...

How to construct the content of your Bulk SMS

by | Apr 2, 2014 |

Nothing is more important in a Bulk SMS marketing campaign than the content of your messages. If your content isn’t appealing, your customers will delete your text right away. How can you get recipients to stop, read and take action? Don’t rush it Never write a last minute text, send it to your customers and hold thumbs for the best. Think carefully about what you want to say and take your time with it. Your message needs to have meaning and value and create an impact. Nothing screams “unprofessional” like a sloppy text filled with spelling and grammar mistakes. Say what you mean and mean what you say Don’t send vague Bulk SMS messages. Provide a clear call to action and tell customers exactly what you have to offer/ want them to do with the info. Don’t use text messages do business with you at all. But if you keep harassing them with irrelevant Bulk SMS messages, you will surely lose their support forever. Don’t leave the “stop” option out because you are afraid to lose your SMS base – you will only end up damaging your brand if you...

Make your marketing campaigns more focused with Bulk SMS

by | Mar 24, 2014 |

Did you know that you can make your marketing campaigns more focused with Bulk SMS, providing you with better results? You bet! Curios? Then you have come to the right place! Why Bulk SMS is such a focused medium: Content scope: A recall the content of the text later on. Also, don’t send a text every day for three weeks – it will annoy your customers immensely. Space your messages...