What is USSD Push?

USSD is the abbreviation for Unstructured Supplementary Service Data. You can get two types of USSD options: Push and Pull. What is the difference?

USSD is real-time messaging option similar to SMS where you don’t speak to a person but exchange data during a session based connection with a computer. Most handsets are capable of utilizing this service – all you need is a connection to a GSM network and you are all set.

USSD Pull messages are seen as “pulling in” a client to make use of your service. In other words, the client has to come to you via their mobile phone. The mobile subscriber requests your services through a message towards the Gateway using USSD Short Codes e.g.*100.

Examples include:

  • Info on the latest news or sports
  • Purchases (tickets, airtime)
  • Some call centres use USSD instead of Interactive Voice Response Systems

Unstructured Supplementary Service Data Push messages can be described as “pushing a message on the client.” Here you are bringing your service to your clients

Supplementary Service protocols can offer you.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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