How can you use USSD in your business?

If you render services that can operate with menu or session based interactions, you will find a use for Unstructured Supplementary Service Data (USSD) in your business. Let’s have a look at some of the ways this service can be utilized.

Mobile banking:

Instead of visiting a branch or going to the ATM, you can do

back? Sending people info about the symptoms and where they can get help could go a long way to save lives. Patients who suffer from chronic diseases can benefit by receiving reminders to take their medicine and education on how to live healthy.

Updating mobile software:

You might not have realised it, but when you put your sim card in a brand new phone and have to request new settings from your service provider (by dialling a number with an asterisk and hash character), you are using USSD. Updating all the software on a mobile phone will take this a step further, but with the power of USSD this should be easy as pie.

Customer self-management and service:

Instead of having a consultant or even an Interactive Voice response system on the other end, you could have Unstructured Supplementary Service Data menus. Customers can use these menus to order/ buy products, subscribe to your services, browse through a list of frequently asked questions etc. You can also use USSD to send once off communications like promotions, updates, voting, polling, news and much more.

Talk to Integrat about about USSD and USSD Push services for your business. We can help you find the right solution to fit your needs or those of your company today.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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