by anton | Jan 24, 2014 |
When choosing to go mobile with your marketing, companies are often faced with the choice between MMS and SMS messaging. What exactly is the difference between the two? SMS (short message service) Strictly text based and usually restricted to 160 characters. Advantages: Text messages can be sent in bulk, i.e. the exact same message can be sent to a number of people at the same time, or a bunch of personalised messages can be forwarded to various recipients. Delivery is almost instant – depending on the network provider. All mobile devices are capable of sending, receiving and displaying SMS. People are very familiar with the sending and receiving of text messages – it isn’t difficult or problematic to understand and use. It costs less than sending MMS messages. Disadvantages: The character limitation makes it harder for marketers to say everything they would like. They have to keep their messages very short and to the point without the impact of visuals. This can be hard when trying to establish an emotional connection to your product. Vulnerable to spoofing and spamming MMS (multimedia message service) Instead of sending only text, the user can add photographs, videos and sound. Advantages: It is an extremely useful marketing tool for a business as it allows for small, full coloured adverts and/ or messages with a catchy jingle or voice track. It allows room for creativity and fun – your message can look different every time. No boredom or plainness here! Can transfer more data at a time. Have more characters available for texting than SMS. Disadvantages: Older handsets are not capable of sending and...
by anton | Jan 22, 2014 |
Planning and hosting an event can be very stressful. Whether it is a small office party or the charity event of the year, the last thing you want is the event turning into a “no show”. Bulk SMS the arrival time and address of the venue. You can include this in more than one text, just in case the recipients accidently delete your message. Also, if something big happens that can turn your event on its head, (like a change in venue) you can quickly communicate the change in your...
by anton | Jan 20, 2014 |
Continuing from our previous article about what you should know before you get started on you Location Based Service (LBS) marketing, here are a few more practical tips and tricks. Make it useful and valuable Before you go trigger happy with your campaign, you need to stop and ask yourself: “Will my clients find this useful? How will this add value to their lives?” Why? Thus, make sure your website displays correctly on mobile. Secondly, stick to platforms that are simple and familiar. Facebook is a good example, because everybody knows how it works. You can take a gander at apps like Yelp, Mapquest and Foursquare as well – depending on your location. Location Bases Services is a great marketing tool. Just get the basics right and the world can be your proverbial oyster. The very first step on your journey? Call Integrat, and we will get you...
by anton | Jan 17, 2014 |
Location Based Service (LBS) marketing hasn’t It helps to convey a positive image to the public and makes your business seem more trustworthy. Remember that no matter what marketing mediums you use, in the end customers’ perception of your business will influence their decision to commit to your company or not. Incentives have to be part of the deal Consumers are used to all the marketing tips and tricks in the book. When it comes to Location Based Marketing, they expect to be rewarded for the time and effort they put in to participate in your campaign. Nobody does anything for free. Thus, reward your clientele for coming to the party. You can offer them discounts, vouchers, free samples, prizes etc. – as long as it is...
by anton | Jan 15, 2014 |
Good communication is the key to keeping your customers happy. Bulk SMS and two-way texting can provide a solid platform for great customer service. Staying in constant contact with example: a customer can send a specific short code for checking an account balance or buying a product. Because the company has all the details of the customer on the basis of their cell phone number, they can easy handle the query or return the call. Two-way mobile communication can help to alleviate some of the pressure on your call centre and customers can obtain the necessary help and answers faster. Interested in adding Bulk SMS to your customer communication tool box? Then give Integrat a shout! We supply mobile products and services that will take the Mission Impossible out of your customer...
by anton | Jan 13, 2014 |
If you are planning on using LBS (Location Based Services) as part of your marketing strategy, you might want to look at these five amazing tips. Why are they amazing? Because it is so sensible, it will have you asking: “Why didn’t I think of it first?” It is all about proximity When you establish your perimeter for your LBS messages, keep in mind that your customers have to be close to your shop for the message to have any effect. Receiving a promotional alert while 10 kilometres away, won’t inspire a customer to make a mad dash for your doors. The ideal proximity alert is between 1 – 3 kilometres. Visual appeal Make your message really pop with interesting and colourful visuals. Boring text or a plain advertisement will only make you fade into the background. A nice image of your products is always a winner. Also keep in mind that mobile devices are restricted in size, so make sure the message displays correctly. Be specific Don’t leave your customers scratching their heads with a vague Location Based Services message. First of all, make a compelling offering. Why should they visit your shop and not simply pass you by? Next, tell them exactly where you are located and if there are any familiar landmarks close by. If they have trouble finding your business, they won’t come might need to run your ad during a specific time slot. Be prepared for trial and error There is a good chance that you won’t get your LBS messages right the first time. Don’t beat yourself up about it. Test it out...
