What is Bulk SMS marketing?

by | Mar 3, 2014 |

Bulk SMS marketing is the sending of text messages (in bulk) to you customers. The reason why this marketing method is so effective is because, simply put, people are attached to their phones like wet on water. One of the most important things you have to keep in mind about SMS marketing is the limitations. Luckily there are few and the benefits far outweigh the drawbacks. Text messages have a character limit. Just like Twitter limits users to 140 characters per tweet, SMS is traditionally limited to 160 characters. This character limit is a really important factor to consider, because it directly affects how much you can say. But think about it this way: if you can say something significant/ compose a core message on Twitter, you shouldn’t have a problem doing the same on SMS. The benefits of Bulk SMS marketing? It is a cheap and quick way to reach many individuals at the same time. Messages can be personalised for the individual because the company already has a relationship with them. Subsequently, text messages can be used to further the relationship between the business and their clients Unlike mail, which sometimes remains unopened, the majority of recipients are likely to open the message – at the very least. This can lead to a response rate of 15% to 80%, depending on the industry. Where did it all start? According to Wisegeek.com, one of the first groups why not give us a...

The 101 of Unstructured Supplementary Service Data

by | Feb 24, 2014 |

What is of mobile marketing, but the simplicity factor is precisely what makes it so effective. For the business it provides a pretty cheap and easy form of customer service, and customers in turn will find it equally easy to understand and operate. It is a win-win for...

How can I use USSD Push in my company?

by | Feb 5, 2014 |

Unstructured Supplementary Services Data can be divided into USSD Push and Pull. Both have advantages for a business that is looking towards something “different” when it comes to marketing and client services. You can use USSD Push for a variety of things. For example: Banking / Secure Account Management Surveys and Interaction Direct marketing campaigns and offers Application updates Scheduled reminders and alerts Unstructured Supplementary Services Data is especially valued in the financial sector. It allows your clients to receive one-time pins that they can’t save to their inbox, thus providing them with the security that their pin can’t be stolen. A client can also receive request a literally pops onto the receiver’s screen. Integrat offers v as one of our many mobile products and services. Find out more by giving us a call right...

How can USSD benefit my company?

by | Feb 3, 2014 |

USSD (Unstructured Supplementary Service Data) can benefit your company in numerous ways – specifically when it comes to marketing and client services. Here is a rather than an automated voice system, Unstructured Supplementary Service Data is most definitely the answer. 7. Clients don’t have to pay to use it, and doesn’t cost a business much to implement and run USSD messages either. 8. More interactive than compared to SMS. It is almost like “talking” to a person on the other end of the line because you can exchange data more rapidly. One of the reasons for this is because the interactive navigation allows for faster two-ways messaging services and navigation. 9. Convenience at the client’s fingertips – it is simple and easy to use. 10. No internet connection is required. 11. USSD supports menu based applications, allowing more user interaction. Integrat offers USSD as one of our mobile products. If you want to take your company to new heights with the best in mobile communication, get in contact with us right...

How to keep your Bulk SMS messages short and sweet

by | Jan 29, 2014 |

Using Bulk SMS for your marketing messages is very beneficial for creating brand awareness and sales. The problem is: you only have 160 characters. How do you construct a compelling text with the limitation you have? Ask any marketer and they will tell you the more appealing you can make your services and products sound, the greater the chance of generating revenue and pleasing your customers. And to accomplish this, you need to give consumers enough info to pique their curiosity. This can be frustrating for marketers when using texting as a communication tool, because they have a lot to say, but only 160 characters to do it with. Thus, how can you get an impactful message across when using Bulk SMS? Stick to the goal You can’t put everything about your business in every message. Decide what the goal of the message is (selling a product, directing customers to your Facebook) and stick to it. Only say what needs to be said and keep it straight to the point. If your goal is to get more Facebook fans, leave the phone number and address of your business for a completely different SMS. Revise, revise and revise some more Do you really need of all the words in your message? What can you leave out? Are there synonyms for some of the words that are shorter than the original? Read the messages over as many times as you can and cut the fat until you are only left with a juicy bone. You will be tempted to use abbreviations not in the English language, but giving in to “text...

5 IVR tips for the corporate world

by | Jan 27, 2014 |

It is much easier for the small business If a caller has been struggling with the mechanical assistant for five minutes, they don’t want to engage with staff who can’t provide assistance either. If the operator can enlighten callers on where they went wrong/ what all the options entail, the callers will have a better understanding of how to use the system more effectively next time. Need an Interactive Voice Response system for your company? You have come to the right place! Get in contact with Integrat right now and we will take you through the...